Dawn Foods has helped bakeries of all sizes grow for nearly 100 years, and we understand your unique needs as a supermarket bakery. From giving consumers the freshest creations possible to attracting them to the bakery counter for that unplanned impulse purchase, Dawn Foods partners with you to provide the innovation and indulgent flavors that drive sales and growth.
As a leader of an in-store bakery, you’ve got goals for growing your business and attracting shoppers to your bakery case. Our experts will work with you to help your bakery thrive. We offer the product knowledge and decorating ideas that help take bakeries from good to great. And we bring you everything — including cakes for all occasions, donuts, brownies, pastries, and seasonal items — to enhance the look and feel of your bakery and help drive impulse purchases throughout the year.
It can be challenging to continually think about updating your product mix and creating case displays that draw people in. From cakes and cupcakes to donuts and muffins, let us help you determine the best mix and merchandising for your bakery. Our Category Management team leverages market data to fully understand the category drivers and dynamics to provide advice on what you should be merchandising at what time. Using our extensive category knowledge, we can partner with you to develop a program that addresses your opportunities and challenges to help make your business as successful as it can be.