Consumer Trend Guide: Luxury Revalued

A trend is a name we give to the constant change around us; inspiration for new thoughts, ideas, and approaches. Consumer trends are a reflection of this constant change, driven by large-scale societal, economic, demographic, and industrial shifts. Trends remain in the market for a significant period of time and can influence many types of products, including food.

In this guide, we focus on the consumer trend of Luxury Revalued, helping you understand this trend and how to create bakery products to meet this demand.

Uncertainty and apprehension remain after the economic turmoil of the past few years. Consumers are still watching their spending. In fact, 79 percent of Americans consider themselves to be bargain hunters and shop around for the best deals. However, consumers still want to feel pampered and special. They are increasingly treating themselves to smaller, high-quality experiences that reflect a more limited financial investment. Bakery goods can be a way to indulge in this way!