Products & Services for Artisanal Bakeries

We've been working with artisanal bakers since 1920, and we understand your goals and concerns: coming up with the products people love; watching costs while maximizing profit; staying connected to your customers and peers; knowing where to find inspiration and how to apply it; staying true to your legacy, but looking towards the future. We're here to help you with all of those — and more.

Baking with the Best in the Business

At Dawn Foods, we know you take pride in the artisanal creations you make for your customers and in the family recipes you may have passed down for generations. And we do too. Our expert bakers have worked for decades to perfect the quality of our ingredients and the taste of our recipes. Our goal is to bake innovation and insight into every formula and technique, so that from our family to yours, you are getting our best, every day.

It’s that respect for where we both come from that keeps us grounded. And, it’s our focus on the future that allows us to help you grow, innovate and adapt to an ever-changing bakery landscape. We provide the tools, ideas and support for new and established bakeries and we can help you become the bakery of choice for your community. From tips on how to maintain low costs to resources for finding inspiration that can drive new customers and higher sales, Dawn Foods is the partner bakers turn to for sweet success.

Our Targeted Solutions for Artisanal Bakers

• We provide quality ingredients, ideas and concepts to help create signature items and on-trend products.
• With thousands of products to choose from, we have the mixes, fillings and decorations your business needs
  to lead.
• We are expert partners who care about your success, from your personal sales representative to the customer service team that supports you with ordering the products you need.
• We have technical experts who consult with your bakery staff to introduce new products or offer support for any challenge you may be facing.
• We work to help you grow your business. From sharing the success stories of other bakeries like yours to offering advice on how to merchandise products, run promotions, train employees and price products, Dawn Foods is committed to you and your future.

Product Innovation

Dawn Foods has a rich global heritage of helping customers around the world bake better sweet treats. From our proven expertise in Europe to our start as a donut baker in the US, Dawn has always worked to bring inspiration, innovation and quality to everyone we work with. Today, we offer a full range of bakery products, and at the heart of every product is the same consistent quality you can count on, the flavours and textures that customers love and the promise of great taste that keeps people happy and coming back.

Campaigns and Concepts

Authentic American Bakery Brings American Treats to Your Customers

The Authentic American Bakery campaign from Dawn and all the support that comes along with it helps the Artisanal baker create and offer authentic, delicious American sweet bakery treats like cookies, donuts, muffins and cupcakes. To help you launch the program in your bakery, we give endless inspiration for applications, workshops, working tools and promotional materials to market and sell the products.

Find out more on our dedicated Authentic American Bakery website: www.dawnbakery.co.uk

Creating New Traditions Program Celebrates all Treats Europe

Dawn offers an extensive range of ingredients to make Sweet Bakery creations as they are known in Europe. Think about typical French Eclairs, German Schwarzwalder Kirsch Torte or Dutch Tompouces. Dawn has it all and helps you bring it to your customers. We want you be successful! Offering you workshops, innovative application ideas, to help you re-invent the traditional bakery products your loyal customers have come to love, but now will inspire and attract new customers too! Crafted with tradition, baked with passion.

Consumer Insight

It’s no secret that tastes change over time. Trying to keep up with what people want from season to season and year to year can be challenging. At Dawn Foods, we focus on consumer insight to understand evolving trends and interests so that we can pass those insights on to you and help you drive your sales higher.

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