How to reach health-conscious consumers with sweet bakery 


Wholegrains, spelt, buckwheat and quinoa are not new to the market or tastebuds – but the benefit these ancient grains have are more well-known than ever. So much so that they’re being specifically sought out by European consumers, with 56% believing it’s important to choose foods that positively benefit how their body functions.

This mix – made up of wholegrains, spelt, buckwheat and quinoa – provides the flexibility to diversify your offering with ease.


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