Autumn & Winter moments

100 Christmases, a 100 new years’ with Dawn, millions of smiles around the world, year by year. We gave the bakers the opportunity to make the best from each season.

Whether it is for Christmas, Halloween, or other seasonal events like Back to school period, etc, Dawn brings you all the ingredients to make these celebrations right.


All autumn & winter festivities

Back to School

Time for kids to go back to school! During this exciting but sometimes stressful time, give them some additional courage and joy with nice children themed pastries!


Trick or treat! Following our American heritage, we started an exciting campaign for bakers a few years ago with themed products and ingredients, POS materials, recipe ideas… join us and get inspired to attract more customers in your bakery during the scariest period of the year!

St Nicolas

Have children been nice?! St Nicolas is coming to give you presents! As bakers, let’s play with this nice tradition to create sweet pastries to bring even more joy to families!


For Christmas, Dawn helps bakers to make the best gift, delicious traditional recipes that are a delight for everyone. Get inspired by traditional recipes from all around Europe, to celebrate this in the most magical way.

New year’s eve

Everyone enters to a new year with champagne and sweet treats. From luxury cakes to magical sparkling desserts, our products and ingredients can help you create a perfect atmosphere on the New Year’s Party of your customers.

Mardi gras

Mardi Gras is the perfect occasion to offer nice treats like pancakes but also play around with ingredients to create colourful desserts! Decorate your shop and diversify your offer for an appealing event!


Autumn/winter flavors

In the cold seasons, bakers are changing the colorful fruity vibe with richer and spicy flavors. Let’s cosy up during the cold winter with desserts made of indulging flavors like cappuccino, chocolate, caramel and more!