Family Company

From our family to families around the world

Dawn Foods started as a family business. And no matter how large we grow, family is still at the heart of how we think, how we treat our customers and how we treat each other. Here’s a quick look at our family and their history of dedication to serving you and your business.


A History of Commitment and Innovation

Dawn Foods began nearly one century ago with the basics: two bakers and a recipe for really delicious donuts. To this day, Dawn remains a family-owned company — with third-generation Joneses still actively involved in growing our business and serving our customers. And while we now create much more than donuts, our focus on providing the sweet treats for life’s moments that matter hasn’t changed. Under the direction of the Jones family, Dawn Foods has become the international partner of choice for bakers and culinary professionals around the world. We produce more than 4,000 products, employ nearly 5,000 people, do business in more than 105 countries, and operate in more than 57 locations worldwide. But no matter how we grow, our company culture still celebrates hard work and partnership, quality products and innovation, and working with our customers to help them leverage insights and trends to grow their businesses.


Sarah Richmond
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Originally with Dawn from 1993-2003, Sarah returned in 2007 to establish and lead the Dawn Foods Foundation that works to support and enhance the communities where Dawn facilities are located.
Sam Jones
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Part of the Dawn team since 2003, Sam brings a strong analytical background as a member of the marketing team, helping us connect with customers around the world.
Aaron Jones
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Having held numerous positions since 2000, from warehouse, to sales, to administration, and currently serving as Senior Manager, Credit, Aaron brings a broad base of experience to Team Dawn, ensuring best practices and fiscal responsibility.
Miles Jones
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For more than 35 years, Miles has been dedicated to ensuring that Dawn Foods continues to innovate in the high quality, new products we bring to bakers and other industry leaders.
Ron Jones
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A champion of customer satisfaction throughout his 50-plus years with Dawn Foods, Ron continues to reinforce the meaning behind Dawn’s Circle of Excellence with teams on a daily basis.
Carrie Jones-Barber
 – Chief Executive Officer
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As CEO of Dawn Foods, Carrie has led Dawn to become one of the world’s premier bakery companies. She is intensely proud of Dawn’s legacy, yet focused on Dawn’s next horizon of international growth in a sustainable and profitable manner. Having started her career in medical sales, Carrie came to appreciate the true value of understanding your products completely and being able to effectively communicate their benefits to customers. This served her well upon entering Dawn in a sales role in the Florida market. She has held various cross-functional roles with progressively increasing responsibility, including CIO, where she oversaw the implementation of the company’s first global ERP system, and President of International, where she successfully led a turnaround. Carrie has introduced significant organizational change at Dawn Foods, including global strategic planning processes and change management best practices. A keen advocate of the Dawn Difference, she is a firm believer that the company’s culture spans geographic and social boundaries. Carrie loves to interact with Dawn’s customers as often as possible and, like she did as a child, enjoys taking her daughter on bakery visits.

“Dawn has the products and people that enable our customers to deliver bakery experiences that are a point of differentiation for their businesses and that will entice consumers again and again.”


Hails from:
 Jackson, MI

Our Greatest Asset: People. I think we do an excellent job in attracting and developing the best people. At Dawn, people can make a difference every day, and our people do.

Our Greatest Challenge: Balancing family culture with growth requirements. It is essential that we maintain the spirit of Team Dawn and the great sense of family, while changing as an organization and ensuring our growth metabolism is founded on processes and structures that maintain profitable growth.

Favorite Sports Team: Northwestern Wildcats. As dangerous as it is in my family to support anyone other than a Michigan team, I got my MBA at Kellogg.

Favorite Baked Good: Tuxedo Vortex Cake

Hobbies: Being with my family. I love cooking food from around the world with my daughter, skiing, bike riding, tennis, reading and traveling.

Favorite Food: Italian – I have a weakness for truffles!

Favorite Travel Destination: Any place with a palm tree and crystal clear water