Make this halloween extra spooky

 

Dawn Foods has a history of more than 100 years of working with bakers to create perfect life’s sweet moments for people around the world. 
Our American heritage means Halloween is always earmarked in our calendars – and it should be a key date in your agenda too. Growing year on year in Europe, it pays for bakers to adapt their offering for this spooky seasonal event. We’re here to help with easy-to-execute strategies and quick wins for maximising this key calendar moment in your bakery.

 

 

HW2021-image-recipe

 

Find here several inspiration recipes which will make you want to bring your pastries to life for Halloween! The Dawn ingredients are perfectly suited to help you create terrifying and tasty treats for the occasion, in a few easy steps, without needing to reinvent the wheel.

HW2021-image-recipe

 

Having a seasonal strategy is key in sweet bakery to keep your customers being drawn to your shop and make sure they'll come back for more. Read the full article below to find ideas to get you started so you can (trick or) treat them to some spook-tastic delights.

 

 

HW2021-rand-bottom
 
Dawn-gelatine-free-how-to





Discover our great
Halloween activations
across Europe





 
HW2021-rand-bottom




Transform your bakery in the blink of an eye


Halloween is undoubtedly a family moment – costumes, pumpkin carving and sweet treats galore. It’s a kid’s dream! So tap into this family fun and appeal to younger ones by transforming your offering with endearingly spooky characters.

Find out a lot of tips and tricks below to turn your classic pastries into Halloween treats, with coloured icings, easy decorations to give them a spooky look, and specific shapes for the occasion.

 




magical meringue


Dawn Products

  • Pumpkins: Dawn® Silvia soft meringue, Dawn® Food colour strawberry red, Dawn® Food colour egg yolk yellow, Dawn® Food colour pistachio green, Dawn® Compound Mocha
  • Ghosts: Dawn® Silvia soft meringue


Tips & Tricks

  1. Keep in mind that the mess gets lighter in colour when aerated, colour can be added as necessary during mixing.
  2. For the pumpkin: use a smooth nozzle into a star-nozzle and bend the pins of the star nozzle outwards.
  3. For the stems: use a small star-nozzle.
  4. Use a wet scissor to cut the stem.
Show more
 



Magical decorations


Dawn Products

  • Bloody eyes: Dawn® Belnap Strawberry & Neutral, Dawn® Sanatine, Dawn® Soft Meringue, Dawn® Food colour Strawberry Red
  • Broomsticks: Dawn® Deli cream Cacao Bake


Tips & Tricks

  1. The marshmallow-mass sets very quickly. Keep mixing on low to medium speed while not in use. Don’t pause piping until all the mass has been used.
  2. Pay attention to make the surface of the marshmallows as smooth as possible, the smoother it is, the easier it is to pipe the Belnap on top.
  3. Use a small pencil brush to create thin bloodlines.
Show more
 



Magical Pumpkin treats


Dawn Products

  • Pumpkin treats: Dawn® Cookie Chocolate Mix, Dawn® Cookie Brownie Mix


Tips & Tricks

  1. Use cooked Pumpkin pieces.
Show more
 



Magical Creatures


Dawn Products

  • Cookies: Dawn® Shortcrust mix plain, Dawn® Delicream Hazelnut & Cocoa
  • Cakes: Dawn® Shortcrust mix plain, Dawn® Crème cake mix plain, Dawn® Delifruit Dark Cherry, Dawn® Fondant sublime.
  • Spider cookie: Dawn® Shortcrust mix plain


Tips & Tricks

  1. To cut out the eyes in cookies you can use drop shape nozzle from a flower-piping-set.
  2. To cut eyes in cakes you can use cardboard, see video.
  3. Use candy spiders and tie them with cling film around a rolling pin. Freeze the rolling pin before you start.
Show more
HW2021-rand-bottom
 

Discover the halloween dawn products



We offer a wide range of ingredients, perfectly suited to help you surf on the Halloween occasion. 
Among them, our pumpkin filling is always a winner at this time of year, with its comforting, warm and spicy flavour. Our Dawn ready-to-use icing Dip Quik, paired with ou flavoured Compounds, will add color to your treats. For full convenience, check out our ready-to-serve Halloween products as well.


HW2021-image-recipe


Halloween Frozen range

 

Discover our range of ready-to-serve Halloween products: donut, muffin and cookie to delight your customers.

HW2021-image-recipe


Dip Quik Icing

With Dawn you can create little edible monsters without the nightmares of working all night long. Just thaw some donuts, color the ready-to-use icing Dip Quik and let the Halloween spirit take over. Little ghosts, pumpkin faces or spooky mummies… you can make Halloween as scary as you like.