How to give your offer a spook-tacular Halloween makeover

Dawn’s American heritage means Halloween is always earmarked in our calendars – and it should be a key date in your agenda too. Growing year on year in Europe, it pays for bakers to adapt their offering for this spooky seasonal event. As a whole, seasonal claims are predicted to grow by 7% over the next four years on US menus, with similar trends predicted for Europe.(1)

Sweet bakery has the highest amount of seasonal products so this should be the focus of any seasonal strategy.(2) Creating Halloween-themed applications doesn’t need to mean reinventing the wheel or starting from scratch. Revamping your existing offering with a scary look, “gruesome” effects or unexpected flavours is the best place to start.

Think of this as an excuse to embrace your inner child, be playful and get creative!
We’ve got a whole bunch of ideas to get you started so you can (trick or) treat your customers
to some spook-tastic delights.

[1] [2]Source: Datassentials 2019

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Celebrate with Dawn

 We’re dedicated to supporting you to develop exciting seasonal offers across the whole year. Dive into recipe inspiration and product ranges for specific events and seasons here.