How to surf on seasonal events

With fewer consumers commuting to work, bakery consumption behaviors are changing - from routine purchases to indulgent treats. Meaning attracting customers with special and unique products is more important than ever. A key tactic for transforming your offering to become more exciting and relevant? Seasonality.

Creating seasonal spins on your most popular products is a time-proven way to stand out against the crowd. Seasonal claims are also predicted to grow by 7% over the next four years on US menus, with similar trends predicted for Europe [1].  It’s also worth noting that sweet bakery has the highest number of seasonal products so this should be the focus of any proper seasonal strategy [2].

Here are 5 ways to leverage seasonal offerings and encourage consumers to come back time and time again to see what’s new.

[1] [2]Source: Datassentials 2019