Meet Your New Best Friend - The Freezer

In today’s environment, bakers are looking for strategies that help them to be more efficient and successful.

From new portion sizes, to take home kits, to online classes and more, bakeries are showing they have the creativity and inspired ideas to sell their baked goods in even the most challenging of times. In your efforts to come up with new ways of working, don’t forget the ally lurking in the corner of your bakery – your freezer.

Make and Freeze for Efficiency 

Dealing with staffing challenges is common right now. If you are operating with a reduced team, consider earmarking one day for baking, where you can produce higher quantities of baked goods and freeze them for use throughout the week. This means that you can survive with back of house staff on fewer days and focus on the marketing and retail side of your bakery.

Understand the Science of Freezing

If you decide to implement freezing as a business strategy, be sure you understand the science of it. Any freezer or refrigerator acts as a dehumidifier, pulling moisture out of what’s inside. When that moisture collects in the air, products like cake will take in that moisture, making them moister after a period of days. So, for products that benefit from being moist – like cake – this is a benefit. For products where added moisture may ruin them – like anything laminated – freezing can be risky.

Here are Other Quick Freezing Tips:

  • Don’t freeze filled products – fill them after you thaw or use them fresh
  • If you have baked goods that require glazes or frostings, finish them off once thawed
  • Consider which products should be frozen raw – like donuts, cinnamon rolls, and pies versus products that should be frozen baked – like cakes
  • Be sure to freeze products right away and thaw them slowly to maintain the integrity of the product


If you want to fully understand the science of freezing, reach out to a Dawn technical expert who can work with you virtually to dig deeper into how to best use your freezer as a tool for success.

Sell Customers on Freeze and Bake

You don’t have to be the only one using your freezer. A selling strategy gaining traction with bakers across the country is selling items that customers can freeze at home and bake when ready. From cinnamon rolls and cupcakes to cookies and more, bakeries are getting creative about making kits that can go from freezer to table in no time. If you decide to do this for your customers, be sure to offer decorative items like glazes and sprinkles they can use after baking and include step-by-step instructions so they feel confident in their ability to bake something special.