Consumer branded products can boost sales, offering added value to consumers and allowing for premium pricing. KITKAT® shows high brand recall and high impulse purchase rates, especially amongst Millennials. Growth of American bakery products is also driven by this consumer demographic, making the muffin made with KITKAT® the must-have in your assortment.
The muffin made with KITKAT® is bringing real innovation to the muffin category. It is the result of Dawn Foods’ market leadership in American bakery and the power of Nestlé’s confectionary brands which gives the unique KITKAT® taste experience. Dawn Foods and Nestlé Professional® have agreed a long term commitment to co-design new bakery products that carry the essence of the brand by combining state of the art mixes with the best branded ingredients in order to deliver blissful indulgence.
A NEW TASTE EXPERIENCE WITH KITKAT®
A key growth driver for KITKAT® is innovation which appeals to the
Millennial consumer, the main audience buying American bakery and
looking for high quality products.
Serve the best with Dawn’s authentic American muffin
made with KITKAT®; filled with milk chocolate and richly
covered with KITKAT® topping.
Fitting with the dynamic lifestyle of the Millennial, this appealing
smaller muffin size offers a delightful treat in line with the growing
consumer demand for portion control. Tap into the on-the-go
consumption trend which is a key purchase driver in this category.
Delight consumers with the KITKAT® experience with the official
branded “Made with KITKAT®” cups, for easy and instant recognition.
Additional point of sale materials are available upon request.
Minimise freezer space and waste with our convenient
tray with 15 muffins.