In the world we live in today, making time for personal needs, shared experiences and special connections is never easy. People everywhere work to fit 25 hours of responsibilities into 24 hours each day – as business owners yourself, this couldn’t be more true. More often than not, we now view time as a luxury and are willing to outsource activities—to anyone or anything, alive or digital, to make time for ourselves and loved ones.
On a constant hunt for time, products and services that free up our schedules to do the things that are most valued to us become the true hero. As bakers, our customers constantly turn to us to instantly make life’s moments even sweeter, whether we’re creating the perfect holiday treat or a delicious breakfast donut.
As we know long hours, hefty commutes and ever-growing extracurriculars contribute to hectic lifestyles for everyone, it is key that your customers see you as their trusted baker and someone who is there to help make their lives a little bit easier. Enter our new consumer trend: 25/7.
Drivers Behind the Trend
When our global Market Research and Insights experts explored the research informing our new “25/7” trend, these key insights drove their thinking:
- Convenience and portability are costs of entry in many food categories, accelerating a shift to snacking and spontaneous mealtime decisions
- From 2010 to 2015, there was a 214% growth in on-the-go claims for products launched
- In our hyperconnected, technology-enabled society, consumers now seamlessly integrate multiple technologies into their everyday lives and buying behavior, fueling expectations for instant gratification
- Technology-based services such as Alexa, Blue Apron and other meal delivery services reflect the expanding expectation for convenience
This 25/7 approach to life is not going away any time soon for our customers or for us. Dawn is here to help you get there – whether it’s recommending new mixes to help streamline your processes or offering advice on exciting new offerings that will keep your customers coming back.
If you’re interested in learning more about how to better incorporate our 25/7 trend into your bakery offerings or just want to know more about our 8 consumer trends, please reach out to your local sales representative for additional details.