Busy, nonstop lifestyles are today’s norm. People everywhere are constantly plugged in and rarely escape from the everyday pressures of keeping up with work, friends and family and even the news.
This hectic lifestyle leaves people craving “me time” – little moments to unwind and escape with a special reward. Whether it’s enjoying a decadent treat from a local bakery or trying yoga, consumers across the globe grant themselves these small luxuries as a respite to life’s daily pressures.
As bakers, what better way to delight customers than with deluxe products made from the finest ingredients? Enter our new consumer trend: Luxury Found.
Drivers Behind the Trend
When our global Market Research and Insights experts explored the research informing our new “Luxury Found” trend, these key insights drove their thinking:
- Technology is speeding up consumers’ sense of time, augmenting stress and fueling a quest for calm as an antidote to daily pressure
- Geopolitical developments have caused uncertainty and concern around the globe, regardless of political learnings
- 20 percent of sweet baked goods occasions are fueled by the consumers need to escape. Sweet baked goods transport us to a different mental place; a welcome interruption from the daily grind, providing a moment of peace
- Sensory and indulgence are the driving forces behind continually higher expectations of quality, variety and immersive consumption experience
As we move into the holiday season and consumers start to splurge a bit more for parties and family gatherings, now is the perfect time to push this trend even further into your product offerings. Whether it’s brownie truffles, mug cake or candy bar stuffed donuts, Dawn is here to work with you and bring these new, deluxe products to life.