Mashup Mania Spotlight

Experimenting with new foods and flavors is exhilarating and adventurous. We crave unique pairings and fusions of food textures, forms and flavors. 

More chefs and bakers are answering the call for these unique creations by combining the relative safety of a known food or ingredient with the excitement of something new and different. From cronuts and cruffins to grilled cheese donuts, mashups push the limits of flavor and creativity.

As one of the 8 global trends, Mashup Mania presents a unique opportunity to surprise and delight consumers with an unexpected adventure. 


Drivers Behind the Trend

When our global Market Research and Insights experts explored the research informing our new “Mashup Mania” trend, these key insights drove their thinking:

• There’s a growing sense of individualism and nonconformity that is derived from a more diverse population and the ubiquity of technology. 

• Mainstream media are fueling discovery of new and different foods as a form of adventure and exploration, so much that “unique is the new normal.” 

• Top foodies are most likely to experiment with flavors in desserts, cakes/pastries and sweet biscuits/cookies. 

• Savory and sweet fusions are taking many forms, with new and exciting applications springing up in cutting-edge restaurants and bakeries.

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Whether it’s a donut ice cream cone or a cold brew latte dessert bar, the possibilities are endless. Now is the time to get creative. And as your partner, Dawn is here to help make these unexpected pairings possible. We offer the forward-thinking to inspire innovative concepts and  a wide assortment of product offerings and ingredients to help take your creations to the next level and grow your business.   

If you’re interested in learning more about the  Mashup Mania trend or any of the eight new trends, please reach out to your local sales representative for additional details.