It’s universal: donuts are in demand. As the first industrial donut mix company, it has been our mission for nearly 100 years to deliver outstanding products to our customers around the globe who produce the world’s best donuts every day. Across our core customer base, including the retail, foodservice and artisanal bakery segments – donut sales continue to grow. In fact, more than a third of U.S. foodservice operators believe donuts are a long-term trend and more than 70 percent of consumers in the EU have purchased donuts in the last six months.
The evolution of the donut--from bacon infused to the creation of the Cronut®– has consumers across the world not only craving donuts, but expecting to see new versions of the old classic. As our customers continue to react to this growing consumer demand, our top priority is to provide them with the products, services and bakery expertise needed to respond successfully.
From innovative toppings and glazes to mashup formats, the options to delight consumers seem almost limitless. Looking at our research however, there are many ways to navigate this growing demand and come ahead of the competition – allowing you to not only keep your loyal customers happy, but increase sales by reaching new clientele as well.
Here are some helpful tips we encourage you to utilize to bring your donut offerings ahead of your competitors.