Simple & Pure Spotlight

2018 is well under way and while goals of eating better or exercising more this year may already be out the window, this desire to live a healthier lifestyle still stands. However, many people often feel overwhelmed by complex and sometimes conflicting information from doctors, nutritionists, influencers and the media. 

In the food world today, there’s mass confusion: when butter is back, but bacon causes cancer, knowing what’s good is more confusing than ever. People are starting to take a more intuitive approach to food. We crave a no-fuss approach to eating with pragmatic principles: Eat real food, made with familiar, wholesome ingredients. We believe real food is closer to nature and, as such, it naturally has less of the “bad stuff,” like artificial flavors or colors. 

By offering products that speak to the more health-conscious consumer, we as bakers can capture a huge business opportunity. Easy-to-understand, straightforward products can easily be added to your menu to spark interest and move your business forward.


Drivers Behind the Trend

When our global Market Research and Insights experts explored the research informing our new “Simple & Pure” trend, these key insights drove their thinking:

• In a global health and wellness study by Mintel Global Food & Drink Trends, natural ingredients were the most important health attribute, with attributes of ‘natural’, ‘real’ and ‘clean’ seen as inherent to a product

• In recent years, there has been a double-digit continuous growth of new product launches tracked with a clean label claim around the world, including: 18% in North America, 17% in Europe and 37% in Latin America

• Consumers prefer getting nutrients from natural ingredients and are trying to avoid “added” ingredients 

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By adding items like the Dawn Bakers Truth line of clean label mixes and bases, together we can work to ensure you get a bite of business from customers who are craving simple, yet delicious foods. 

If you’re interested in learning more about our Simple & Pure trend or any of our eight new trends, please reach out to your local sales representative for additional details.