Dawn Foods Shares 5 Simple Strategies to Increase Thanksgiving Bakery Sales

Smart Strategies for Boosting Holiday Bakery Business all Season Long

Goodbye Zoom holidays; welcome back in person celebrations! According to recent surveys (1), this Thanksgiving will be the most celebrated since 2019, with family and friends gathering in person. While bakeries coast to coast are prepping their cases with desserts full of the flavors and ingredients consumers will crave all season long, Dawn Foods November Profitability Playbook is here with five smart strategies and Thanksgiving promotional ideas designed to help you to increase sales and make the most of the holiday selling season.


1. Focus on Fall Flavors


The most popular Thanksgiving flavors are the ingredients of fall. Highlight traditional harvest flavors like pumpkin, apple, sweet potato, and spices. It’s also the time of year when people are apple and pumpkin picking, making these seasonal tastes top of mind. These adaptable ingredients work well with cakes, donuts, pies, and muffins. You can also think outside the box – combine pumpkin with chili or apple with herbs like thyme or rosemary to give your customers a new take on the classics.

2. Expand Your Sizes
This is the first Thanksgiving where people are coming together in person in several years, making it the perfect time to consider adding new serving sizes into your assortment. Single-sized or hand-held desserts are perfect for cocktail parties while large cakes are ideal for family gatherings. Go beyond the traditional pie or 8-inch round cake this year and offer larger sheet cakes, cupcakes, and everything in between so that no matter what the occasion, you’ll have the desserts in the sizes everyone needs.

3. Go Beyond Dessert
It’s no secret that most people think of traditional pies and cakes as the staples of the Thanksgiving dessert table. But with families coming together, many people will travel, meaning your opportunity as a baker goes beyond dessert. Market baked goods that fit all times of day like apple or spice muffins and pumpkin donuts for breakfast or brunch, harvest cookies for afternoon snacks, and mini cupcakes for the kids. Depending on your current menu, this strategy is often more about marketing what you have than making huge shifts to your case – meaning it’s an easy way to drive incremental sales.

Thanksgiving cranberry scones

4. Make the Most of Mixes
The start of the holiday season also means the busiest time of year, so it makes good business sense to let your products do the hard work. Repurpose Dawn mixes to get more value out of your investment. For instance, our base cake mix can be used for muffins. There is an entire portfolio of Dawn products that can do double duty; with labor shortages and supply chain challenges facing every type of business, using your products most efficiently and effectively is one way to stay ahead of the competition.

5. Be Mindful of Cost Sensitivities

smaller barista and or baker image

Rising costs are top of mind for consumers (2), and bakeries should pivot where possible to take this into consideration.  Implementing daily specials or limited-time offers (LTOs) provides your consumers with opportunities to purchase at special pricing while helping drive incremental sales for your business. And while it makes sense to add a few high-end creations into your case for the holidays, don’t lose sight of the basics. Pumpkin pies, spice donuts, and other cost-effective baked goods are timeless favorites and may be what consumers gravitate toward this season based on personal budgets. 

The Bottom Line? Let Dawn Foods Help
As you prepare for Thanksgiving and the start of the holiday season, there’s no need to do it alone. Dawn Foods is here to help. You can access our library of recipes and inspiration guides or talk with your Dawn Foods sales representative about specific ideas that make sense for your bakery. Or, if you need help with more technical challenges, our Technical Service Representatives are here to optimize product performance, train teams and troubleshoot so that your holiday case looks and tastes amazing.

If you’re ready, Learn more about to increase your November bakery sales!

(1) https://financebuzz.com/thanksgiving-data
(2) https://www.supermarketnews.com/consumer-trends/butterball-shares-2022-thanksgiving-outlook-report-hosts-prepare-holiday#:~:text=The%20Celebration%3A%20Nearly%2090%25%20of,or%20larger%20than%20last%20year.