1. Beauty
“Bakeries are a visual medium,” says Bernadette Shanahan-Haas, director of operations at the Retail Bakers of America. “Using videos and pictures gives customers an idea of how talented they are, what they’re working on and how busy they are.”
2. Brevity
Limit link titles to 25 characters and text to 90 characters to meet Facebook’s best practice guidelines and avoid losing readers’ interest.
3. Bait
Write calls to action that focus on customers’ needs—not the bakery’s. For example, accompany a picture of pie with “Need a last-minute dessert for Thanksgiving dinner?” rather than “Stop in for a great pie!"
BONUS: Facebook Terms to Know
News feed: The constantly updating list of stories in the middle of a Facebook homepage
Organic posts: Posts that receive no paid support
Boosted posts: Posts that receive paid support
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