Spring Forward into Seasonal Favorites this April
Dawn’s Monthly Profitability Playbook Breaks Down Ways to Increase Sales All Month Long
Bakers are taking pages each month from Dawn’s Profitability Playbook – our monthly guide to driving growth by taking advantage of every opportunity to customize your assortment and boost your marketing. With planning and purpose, bakeries can look ahead with more confidence and less error.
Even though April begins with a day for fools, the month is no joking matter. There are several celebrations and a shift in seasons that mean business for your bakery.
Let Your Creativity Shine This April Fools Day
Few bakers might think of April Fools Day as a selling opportunity, but it’s an ideal time to showcase your creativity and decorating talents. Add in items that look one way but taste another, like cakes decorated as sandwiches or cookies iced as fried eggs.
It’s also the perfect time to explore one of the hottest decorating trends – hyper realistic cakes. There are cakes that look like salads, bags of chips, a package you’d find at your front door, cans of cola, and more. Showcasing cakes like these is fun, on trend, and a savvy way to highlight the talents of your team.