Be a Bakery that Takes the Cake with a Smart Cake Strategy

Cake may be tried and true, but with Dawn, it can also drive growth and inspire sales.

Every consumer at every bakery expects to see cakes. They are a staple consumers turn to for celebrations and milestones. But just because cakes are expected, they don’t have to be ordinary. Cake can be a business tool in your Dawn-inspired arsenal for growing your business.

Save Time and Money While Improving Quality

Driving costs out of your bakery doesn’t mean skimping on quality. With Dawn as your partner, you can do it all with confidence. Our cake mixes (like our Baker’s Request Cake Mix) provide the right balance of ingredients formulated specifically to reduce doming. This means one less step for your team – no leveling off cakes for decorating, and less waste, which translates to money in your pocket. Our mixes are also expertly created for flexibility and to give you a moist cake with a tight grain and no tunneling, which can dry out your cake and ruin its visual appeal. Stephanie Hart from Brown Sugar Bakery said, “Scratch baking requires perfection, but Dawn cake mix is super forgiving. Every baker has a different hand, some are heavy handed and some aren’t; some don’t measure right and some do, but no matter what my cakes come out perfect every time with Dawn.”


Decorations That Dazzle Top It Off

The cake itself is just the first piece of the puzzle. Be sure you’re also adding value with top-of-the-line decorating. Dawn’s pre-made buttercremes empower your staff to save time mixing and blending – no errors and no rework. Our vibrant color palette also translates into less blending to get just the right look on desserts that will stand out. Want to do something custom? You can use a base buttercreme and add your own flavors to develop custom creations that address everyday trends or speak to sophisticated occasions. And if you’re looking for something a little healthier, you can choose better-for-you options like Naturally Brilliant, which are colors made from fruits and vegetables that don’t sacrifice any of the eye-catching vibrancy you expect from Dawn Foods.

Focus on Flavor

Cakes need to taste as good as they look. Dawn’s full portfolio of bases, mixes and other ingredients mean you can start with a base that is easy to customize with on-trend flavors or inclusions that take cakes to the next level. Hart added, “With Dawn, I’m able to make it my own. Their mix doesn’t come with an inherent flavor like other mixes – it’s my own mix - my signature.”

A Partner For All Your Needs

You have the cake – now sell it! Work with Dawn for your cake packaging, sprinkles, chocolates and all the other decorations and products you need to put your cakes in the spotlight every day. We’re here to be your one-stop shop for a cake program that builds your bakery and your business.

Check Out Dawn's Cake Ingredients HERE!