A trend is a name we give to the constant change around us; inspiration for new thoughts, ideas, and approaches. Consumer trends are a reflection of this constant change, driven by large-scale societal, economic, demographic, and industrial shifts. Trends remain in the market for a significant period of time and can influence many types of products, including food.
In this guide, we will focus on the consumer trend of No Passport Required, help you understand this trend and how to create bakery products to meet this demand.
Society is becoming more diverse. In fact, 13% of all Americans are now foreign-born* and there are projections that there will be no racial or ethnic majority by 2050.* This explosion of merging cultures leads to more of us celebrating our own ethnic heritage and being exposed to dishes from other regions around the world. As a result, nearly everyone can now experience new and unique cuisines without leaving their own communities.