Countdown to National Donut Month

Ready to Celebrate National Donut Month?

Dawn Foods is Here to Help with Our Customizable Checklist


National Donut month baker


It’s no secret that donuts continue to grow in popularity. In fact, this once-for-breakfast-only treat is now one of the fastest-growing dessert trends, with donuts projected to grow 52% over the next four years as a dessert item.* This makes donuts a smart staple for any bakery, sure to bring customers in your doors all day long. With October being National Donut Month, Dawn is gearing up and getting ready to help bakeries make the most of the occasion, working with them to plan, prep, and push the limits of what you can do with the delicious donut.

1. Focus on Flavor

The first item on your to-do list? Create an assortment that focuses on seasonal flavors, regional selections, and traditional favorites. October is the perfect time for introducing ingredients like pumpkin, cinnamon, apple, and pecan. And depending on where your bakery is located, regional ingredients like fruits and nuts will be popular additions.

2. Create Limited Time Offers (LTOs)

LTOs can drive sales and increase profits when done correctly. National Donut Month is perfect because seasonal flavors and holiday and event tie-ins are the most important aspect of an LTO.** Your offering could tie to one of the flavor ideas mentioned above or feature a unique recipe like a Sourdough donut, filled donut, fritter, or Old Fashioned donut. These traditional favorites are making a comeback, especially in flavored varieties like cherry, chocolate, sour cream, salted caramel, blueberry, vanilla, and lemon. Now is the time to experiment - LTOs allows you to try out new recipes to gauge consumer interest before committing to the creation long-term.

3. Elevate Your Packaging



Draw attention to your National Donut Month offerings by investing in packaging that celebrates the occasion. Dawn has a comprehensive “You Deserve a Donut” program that helps customers package and merchandise their donut program for maximum impact. You can learn more here.

4. Ramp Up Your Marketing

Start to market your National Donut Month promotions as soon as you’re ready. You don’t need to wait until October 1. Take advantage of window and door clings and posters available from Dawn and also think about how to market on your social media platforms. Build a photo library of your donuts to use online, on social media, and in customer emails.

5. Train your Team

Once your product and marketing plans are in place, don’t forget your most important sales tool – your people. Train them on the new donut recipes and help them to understand flavor profiles. Think about arming them as part of your social media team by giving them suggested posts and pictures they can share on their own platforms


Step by Step

1.) I’ve developed my new recipes – seasonal, regional, and traditional

2). I have LTOs lined up

3). I’m incorporating new packaging and merchandising tools form Dawn

4). My marketing plan is in place and I’m building my product photo library of assets

5). My team is trained and ready to help market and sell our donuts for National Donut Month

6.) Original ideas that fit my bakery:








Dawn is here to help to make National Donut Month a success for your bakery. To learn more or start a program customized around your business, contact us or your Dawn Foods sales representative today.


*Datassenntial Menu Trends 2020

** Datassential LTO Keynote 2022