Avalon International Breads Prides Itself on Reflecting The People They Serve.
This month Dawn Foods customer Avalon International Breads has a lot to celebrate. It’s Pride Month, and Avalon is an LGBTQ+-founded business where employees, customers, and visitors are always encouraged to be open about who they are. And, on June 5, the bakery that started as a single location in Detroit turned 24. Today, Avalon has 80 employees and four locations that serve all types of customers through their retail cafes, and wholesale and distribution accounts.
“Our co-founders, Jackie Victor and Ann Perrault, were very focused on a certain type of activism that builds community by creating the businesses and resources that community needs to be self-sustaining,” said Bekah Galang, marketing director for Avalon International Breads. “They started with bread.”
The company lives by its “right livelihood business” philosophy, which means it has three bottom lines that inform every aspect of the business.
Community, which means they support organizations and projects that create a healthier, more vibrant Detroit.
Employees,which underscores the brand’s commitment to the health and well being of its employees. For Avalon, this translates into fair wages, good benefits and an environment that encourages growth.
Ironically, given the company’s steady growth since its founding, Avalon has never prioritized profits. Galang said, “We have always focused on serving our community. We have month-long fundraisers to support area organizations that help segments of our community that often go underserved, like Alternatives for Girls or the Ruth Ellis Center that supports LGBTQ+ youth.”
“We are definitely focused on growing but also focused on relishing in the small things that make our community and our business special,” said Galang.