Celebration Season is in Full Swing!
While you’re baking treats to mark graduations and the start of summer, don’t forget to shine a special light on dads. Now more than ever, dads are staying strong for families, helping everyone get through day-to-day challenges. Let your customers know that you’re here to help them celebrate Father’s Day with unique recipes, gift ideas, and social media shout outs that will tell dad just how special he is.
Donuts Dad will Love
Pairings that Pack a Punch
If you’re baking donuts for dad, why not pair them with something that will make his day extra special? Consider pairings baskets that match your donuts with beers, bourbons, coffees, artisanal sodas or other drinks. You can also work with other local businesses to create gift baskets that bring together products from various retailers so that customers have a one-stop shop for everything dads want.
Spread Smiles with a Bakery Gram
Just like the singing telegrams that may come to mind, consider developing a bakery gram program for your business where outgoing, performance-minded team members deliver baked goods to your customers with a song and a smile. It’s a way to take dad’s day up a notch and still practice social distancing. Customers can order their baked goods and their song online or over the phone, and then sit back and wait for dad to love it when their custom-made performance arrives.
Kits that Help Kids Create
Take home kits have been very popular recently. If your bakery hasn’t jumped on the kit bandwagon, do it for Father’s Day. Market donut or bake at home cookie kits that families can take home to bake and decorate. It gives children the chance to be creative for dad and show their love – suggest shaping cookie dough into the letters D A D before baking – the ideas are endless. It also gives you an opportunity to sell more baked goods in one transaction. Kits make great sense every day, but even more so for Father’s Day.
Share the Love
Social media has more attention now than ever with families staying home and going online for inspiration. Be sure to develop a social media program for Father’s Day where customers can share pictures of dad with custom hashtags, post the things they love most about their fathers, and answer questions about dads, like their favorite hobbies, treats, and travel memories. The sky is the limit. And be sure to share what you’re doing for Father’s day, like extended hours, specials, unique flavors and whatever else you may be doing this time of year.
Dawn Foods has created toolkits to help you celebrate Father’s Day with inspired recipes, social media assets, and other point of sale assets. To download, just visit https://www.dawnfoods.com/allthingscake