As a bakery owner, you’re busy from sunup to sundown. But in the midst of all the activity, it’s important to maintain contact with your customers even when they’re not inside your shop.
One of the easiest ways to communicate with customers is through an email newsletter. This digital marketing tactic is both effective and time efficient if executed correctly. When crafting an email newsletter, consider these three aspects:
1. Consistent Branding
Your digital marketing presence should be an extension of what customers experience at your bakery. Extend the branding from your store to your website and email newsletter for a cohesive feel. Use the same colors, fonts and graphics that customers see when they step inside your establishment.
2. Catchy Subject Lines
Your customers receive countless emails daily, so how do you ensure yours stands out? Write enticing subject lines that make customers want to click. Do you have a special offer? An email-only exclusive? A new product? Put these announcements at the beginning of the subject line to pack the most punch.
3. Make it Fun
Email newsletters don’t have to be boring. Break up your newsletter into short sections to make it easier and quicker to read. Include fun photos and GIFs along with interesting stories. Consider featuring a regular customer with a short Q&A or even a recipe that customers can try at home.