Holiday Kits Drive Growth for Bakeries While Making the Season Memorable for Consumers

“For so many families, nothing says the holidays quite like baking together, and the best part of baking is often the decorating,” said Traci Maginn, senior manager of Buy/Sell Category Marketing, Dawn Foods. “Why not offer take home kits that give families pre-baked cookies, all the decorations, and tools like pastry bags? It’s like a family memory in a box – easy to grab, take home, and enjoy.”

Consumers also have higher confidence in the taste and quality of kits that come from their trusted bakery versus a retailer or craft store that doesn’t specialize in bakery products. Maginn added, “There is something special about a cookie kit that comes from a bakery – consumers just know it will taste like the holidays.”

The possibilities for the kits are endless and can be tailored to each bakery’s most loved products. While cut out cookies are timeless favorites, bakers should also consider large message cookies, brownies, cupcakes, and more. “If a bakery is known for its donuts, do a donut kit.” Said Maginn. “That’s what makes this program so successful – bakers can leverage the products they are known for and that are the most profitable, package them in a unique way, and help consumers enjoy the holidays, ultimately creating loyalty and repeat business.”

Kits often increase impulse purchases as well. When packaged in a window box and smartly displayed, consumers who weren’t even thinking about kits will be hard pressed to leave the bakery without one.

The bottom line? Think about implementing a Take Home Holiday Kit program for the holidays. They give bakeries a unique product that can build seasonal sales and keep the business top of mind all year long, while helping families create a little more holiday magic.