July Profitability Playbook

Celebrate Summer with Seasonal Flavors, Holiday Desserts, and Business Strategies 

Dawn’s Monthly Profitability Playbook Shares Inspiration and Info for Bakeries to Stay Ahead

Dawn Foods is here for bakeries that want to focus on patriotic party favorites and summer flavors. We are also sharing ideas on how to create a flexible assortment that makes the most of your inventory to help drive sales amid supply chain instability.

July is National Blueberry Month

Blueberries are at their peak of flavor in the summer, and July is the month that puts this nutritional powerhouse in the spotlight. Celebrate National Blueberry Month by including recipes in your case that feature multiple ways to enjoy blueberries. The excellent news for bakeries is that this beloved berry works in everything from bagels and muffins to tarts, cakes, and donuts. To make it easy for bakers to put blueberries front and center, Dawn Foods offers a range of blueberry fillings, blueberry donut mix, and other items like fruit bits to seamlessly work this summer flavor into your assortment. Here are a few of them:

  • Dawn Exceptional® Majestic Blueberry Flavored Cake Donut Mix (6874)
  • Dawn Chopped Fruit Blueberry Filling (02405399)
  • Dawn Exceptional® Whole Fruit Blueberry Filling (02405117)
  • Dawn Blueberry Fruit Bits (00015743)


Want more inspiration? Here’s a list of our favorite blueberry-inspired recipes:


It's America's Birthday, and Everyone is Invited

The Fourth of July marks the height of summer. With cookouts, fireworks, and parties happening nationwide, it’s an ideal time to help customers think about the desserts that will take July Fourth celebrations from good to great. Perfect for grab-and-go desserts, this holiday can go beyond red, white, and blue to incorporate single-serve options that adults and kids alike can enjoy while socializing and celebrating. Think cupcakes, cake pops, brownies, and donuts. It’s also the season to encourage your decorators to get creative with Americana-themed decorations like stars, stripes, flags, and fireworks.

We’ve rounded up easy-to-enjoy recipes to show off your red, white, and blue spirit:

Don’t forget to market your July Fourth assortment in-store to drive added foot traffic. Bakers can access these downloadable tools below:

Patriotic Poster & Cling

Or ask your sales rep for a poster for your bakery.

Smart Solutions When Ingredients May Be in Short Supply


Nearly every small business – bakeries included – are dealing with supply chain challenges. If your bakery is working to manage your inventory and offerings, Dawn shares some strategies for optimizing what you have on hand so that sales stay strong.

1. Multitask your Mixes. Try products that are created to maximize the efficiency of bakery teams by serving a variety of purposes in the business. Many mixes can make more than one treat and can be used to make “spin-offs” – like cookies or biscotti - from Hi Ratio Cake Mix or Crème Cake mix. With some tweaking, your case can stay full of variety using only the resources in stock. Check out more information here Products That Do Double Duty and Can Reduce Labor Costs (dawnfoods.com), and contact a Dawn technical sales expert.

2. Market Your Products. Stay on top of marketing and online communications by removing products you don’t have and ramping up the promotions on the products you do have. Simply sharing photos, posting on social media, and pushing out customer emails can drive traffic into your bakery for patrons searching for the sweet treats you’ve made that day.

3. Consider Limited Time Offers. Another way to generate customer excitement for your available treats is to create LTOs for those products. It could be sale pricing, buy one get one, discounts after 4 PM, or anything that makes sense for your business.


July is full of flavor and opportunity. From blueberry-forward desserts and celebrating the Fourth of July to adapting to ever-changing business trends, bakers can include unique and flexible desserts into their cases to help drive customer engagement and increase sales. As your bakery partner for success, we would love to help you develop the right assortment this month and all year long. Contact Dawn Foods today for more information or help to answer any of your questions.  


NOTE: Due to industry-wide supply constraints, some products may be temporarily unavailable for purchase


There’s no denying that June is a busy bakery month. Start today to capitalize on all the moments that matter this season. Contact Dawn Foods today so we can help you develop the right assortment and marketing to boost sales and grow relationships all month long.