May Profitability Playbook

May I Help You? 

Take Advantage of May's Selling Opportunities to Grow Profits and Attract Loyal Customers


This month’s edition of Dawn Food’s Profitability Playbook is focused on the many opportunities May brings bakers to boost sales. From traditional holidays like Mother’s Day and events like graduation, to celebratory moments like Cinco de Mayo, Dawn is breaking down the recipes, marketing tactics, and inspiration bakers need to make the most of May.


Start off the Month with Cinco de Mayo-Inspired Treats

Nothing harkens the start of May quite like Cinco de Mayo celebrations. Take part in the party by working traditional Mexican flavors into your bakery case. Think bright citrus like lime, bold fruit flavors of mango and coconut, and traditional favorites like Tres Leches cakes, churros, and margarita-inspired cupcakes and cakes.


We’ve rounded up our top recipes to help you bring a taste of Mexico to your bakery:


We can also help you market your Cinco de Mayo bakery case with our easy-to-use posters and sell sheets.

Honor Moms with Decadent Desserts

Mother’s Day is a key selling moment for bakeries. Be sure you’re maximizing the weekend with elevated cakes, cupcakes, tortes and more than show mom how special she is. Bring in rich flavors like chocolate, raspberry, cream, and strawberry. This is also the ideal time for your bakery’s decorating skills to shine. Spring flowers, ombre icing, unique color combinations, and gold leaf can all make mom feel appreciated.

Social media has a key role to play this time of year as well. Start a campaign asking customers to talk about their favorite mom memory or to share an appreciation post for the special women in their lives. Don’t forget custom hashtags to tie it all back to your business.

Here’s a collection of recipes and marketing tools created just for Mother’s Day.


Get an A+ with Desserts for Graduation Season

The cap and gown, diploma, and academic accolades mean more when they’re celebrated with a graduation party. This time of year, developing and marketing desserts tailored to graduation events will keep you busy all month long. Start now by researching local high school and university colors and mascots and work them into your cake and cupcake offerings. Consider adding larger cake sizes into your standard assortment to accommodate large parties. It also makes sense to network with party planners and event spaces in your community so that they are aware of your menu and can refer your bakery to customers looking for party vendors.


Ready to get going for graduation season? Here are some of our favorite tools and recipes:


Don’t Forget About Baptisms and First Communions

With all the holidays and special events that happen in May, be sure you’re keeping your eye on the moments that happen all month long, like baptisms and first communions. These special ceremonies often call for cakes, cupcakes and other celebratory desserts and are again, a time to showcase your decorating talents. Think delicate flowers, muted color palettes, and traditional religious symbols.


Take a look at this curated recipe collection and our First Communion Inspiration Guide:


Start the Patriotic Summer Season with Memorial Day

Memorial Day marks the beginning of celebrating all things Americana. Now is the time to lay the groundwork to position you business as the go-to bakery for all things red, white, and blue. From patriotic donuts, to cake pops and more, showcase the stars and stripes in May, and all summer long.


We’ve put together a few of our favorite patriotic desserts for your May bakery case:


May is a busy bakery month. Don’t let it pass you by. If you’re ready to get started, contact Dawn Foods today to start growing profits, boosting sales, and creating lasting customer relationships.