October Profitability Playbook - Inspiration and Ideas for the Holiday season

 Make This Holiday Season One Your Customers – And Your Bakery – Will Never Forget

Dawn is Here to Help With On-Trend Ideas and Inspiration


The holiday season is fast approaching, and bakeries are making plans to infuse the spirit of the season into their cases. With seasonal recipes, limited-time offers (LTOs), and more, it's the perfect time of year to boost sales and give customers the flavors and traditions they crave to create holiday memories that last long into the new year. 

Dawn Foods' Fall and Holiday Seasonal Inspiration Catalog brings together recipes that reflect this season's top tastes and trends, helping you navigate one of the busiest times of the year with confidence and ease.

Focus on Fall Flavors












Fall is known for specific flavors and ingredients that become staples of the season. If you haven't already, start planning now to integrate them into your recipe rotation. Our Inspiration Catalog is full of ideas that can help transition your bakery from summer to fall with a few small but smart tweaks. Feature flavors like cinnamon, pumpkin, apple, dates, and nuts. They are versatile and work with various desserts like cakes, tarts, donuts, cookies, and more.

Help Your Customers Celebrate All Season Long

The holidays are when consumers turn to their trusted bakeries to help transform their ideas into beautiful desserts they're proud to place on their tables. With Halloween, Thanksgiving, Christmas, Hanukkah, Kwanzaa, New Year's Eve, and more, October through December are full of family gatherings, parties, religious celebrations, and times of coming together. Serving all your customers' needs this time of year can be challenging, but by employing smart strategies, you can build trust and become the bakery of choice in your community.



Offer more Sizing Options

The holidays can call for everything from individual, bite-sized desserts to large cakes that feed a crowd. Consider adding to your typical order sizes so that you can accommodate everything your customers need this season.

Showcase Your Skills

The holidays are a time of year for desserts that look and taste special. Put your decorating skills front and center by creating products that reflect each holiday – from Halloween sprinkle and candy corn cupcakes to Christmas Tree cakes and Yule Logs. Now is the time of year to tap into the magic of the season and inspire your customers to purchase something unique.

Help Consumers Bring the Holidays Home

With the COVID-19 pandemic turning a corner and restrictions lifting, family and friends are returning to in-person gatherings. Help your customers celebrate these moments by creating an assortment that fits every occasion, from holiday brunch to cocktail parties. We're providing recipes for treats like our Holiday Petit Fours and Gingerbread Donut Holes so that no matter the party, your customers can turn to you for ideas. You can even create cookie-decorating kits that customers can purchase and make together at home.

Lean into LTOs

Limited Time Offerings are a trusted strategy for boosting sales. Consider all your options for holiday LTOs to drive more interest with customers and give them reasons to return to your bakery. Don't forget to be creative. LTOs can focus on products that are specific to a holiday or you can offer bundles of products  - a mix of fall flavors donut bundle – to generate interest and drive purchases. Bakeries can also combine a product with something else like a gift card or discount on a future purchase to help energize your LTOs this season.

The holiday season is busy for everyone – including bakeries. With some planning, you can tap into the inspiration and magic of the season to create desserts your customers will love and want to put at the center of their holiday tables. Contact your Dawn sales representative to get started or learn more about our Inspiration Catalog and the products needed to create the recipes inside.

Contact Dawn Foods today for more information or help to answer any of your questions.


NOTE: Due to industry-wide supply constraints, some products may be temporarily unavailable for purchase