Bakeries with Integrated Marketing Drive Profits
It’s no secret that the holiday season is often the busiest time of the year. And when business is hectic, other tasks, like marketing, often slide to the bottom of the to do list. But with up to 30 percent of small business revenue tied to the holiday shopping season (cnbc.com), now is not the time to slow down efforts. To help bakers boost profits in the crucial months from October through December, Dawn Foods is sharing our top tips for making the most of marketing best practices.
Online shopping hit an all time high during 2020. Even though this increase was largely driven by COVID and quarantining, digital retail isn’t going away. According to emarketer.com, 71 percent of surveyed participants indicated they would do at least half of their holiday shopping online in 2020, and those numbers aren’t shrinking for 2021. In fact, digital commerce has increased more than 4 percent this year, and online ordering of sweet baked good servings grew by 143 percent last year**. How can bakeries take advantage of this behavior? Develop an online store for your business and promote it in your marketing. From everyday staples to unique holiday creations, marketing and selling your products online optimizes the behaviors of your customers and streamlines their experience.
Ask Customers to Help Create Community
Embrace Traditional Marketing
Shout Out To Shopping Small and Shopping Local
**Source: The NPD Group/CREST®