Smart Planning for Happy Holidays

Tips You Can Use to Improve Performance in Your Bakery

The holidays are always the busiest time of the year for bakers. This year, plan smart so that you can get the most out of the end of year push. With just a few simple strategies, you can count on improved sales and higher.

Here, we break down the four top tips for getting the most out of holiday sales.

1. Automate with Online Tools

Streamline everyday activities like product ordering. Dawn Foods offers online ordering for registered customers. It’s easy and gives bakers 24/7 access to our full product catalog. You can order anywhere from an internet-connected device, meaning you can get the most out of your day, no matter where you are. Register HERE!

holiday online ordering

You can also automate how consumers interact with your bakery by offering online ordering for your customers. You’ll reduce time spent on the phone and give customers an advance look at all your holiday baked goods – meaning they can be more efficient if they decide to shop in store. And with today’s COVID precautions, less time spent indoors matters now more than ever.

2. Engage with Consumers Where They Are

When business gets busy, it’s easy to let your proactive marketing efforts slide. Fight that temptation this holiday season and ramp up your campaigns. Develop a plan for social media content that includes a mix of photos of your holiday creations along with useful information on promotions, holiday hours, new products, and specials you’ll offer throughout the season. You can also add in email outreach, signage, digital ads,


and other consistent points of contact. Dawn Foods offers several resources on developing marketing plans for your bakery that you can find HERE!

3. Help Families Celebrate at Home

Consumers are still social distancing and spending time at home. Don’t let that put a damper on your holiday business. Think about the family size cakes, treats, and kits you can offer for pick up or delivery. This season, holiday treats may look less like luxurious bite-sized party petit fours and more like a cake that a family can share with adults and kids alike. Focus on the flavors that remind everyone of the holidays  - citrus, spice, chocolate, and peppermint and dial them up in creative ways

Kits that give kids a chance to decorate cookies or brownies; gingerbread houses, and bake at home cinnamon rolls for holiday mornings at home are just want families want this year.

mini fruit cakes

4. Operate Efficiently

Run your back of house like a well oiled machine by making a few adjustments this holiday season. First, consider a bake and freeze strategy for your bakery. Select one day to be your bake day where you focus on cakes, muffins, cookies and other items that freeze well. You can then thaw and decorate as needed for the rest of the week or coming weeks. This helps organize staff skill sets and allows you to be as efficient as possible. For a more in-depth look at this strategy, visit the Fall issue of Batter Up. You can also hire extra help for the holidays to fill gaps in your team’s core expertise. Consider a college intern to run your marketing program or hire students to serve as delivery drivers. 

Next week, we are taking an in-depth look at holiday hiring practices. If you want to know more, be on the look out for that article.

This holiday season, be the bakery your community turns to for celebrations. With a few smart strategies in your toolbox, you can make the final months of 2020 ones you’ll want to remember. Find more insights for your bakery HERE! 


Want more tips for managing the busy holiday season? Be sure to check out these articles on business strategies for maximizing your business HERE.