Ways for Bakeries to Capitalize on Halloween

For Bakers, Halloween is all about the Treats!

Every year, Halloween kicks off the holiday baking season, and this year, bakers are coming up with creative ways to celebrate the flavors consumers crave. As more and more businesses and communities open up, people are embracing nostalgic favorites and seasonal traditions to regain normalcy and comfort.

What does this mean for your bakery? It means Halloween is the ideal time to assess your assortment, dial up the celebrations, and focus on bringing people back into your bakery all fall and winter long.

1. Fall Flavors are Always Favorites

The flavors of Halloween are the flavors of fall. It’s the perfect time to dial up pumpkin, apple, citrus, chocolate as well as the spices that ring in the season, like cinnamon and nutmeg.  Top off the fall flavors with Halloween-inspired decorations--think spider webs made from chocolate icing or licorice, witches hats, ghosts, and jack o’lanterns.

If you’re looking for inspiration, Dawn has a collection of Halloween-themed recipes offering everything from Spooky Donut Pops to our Dia De Los Muertos Palette Cake. Here are just a few:

Halloween Donuts

Dia De Los Muertos Palette Cake

Mummy Brownies

Day of the Dead Cupcakes

Spooky Donut Pops

cake packaging single serve

2. Take Trick of Treat to Your Customers

For many communities, trick or treat is undecided. COVID may change the way children celebrate, but they don't have to go without. Develop home trick or treat kits for families to share with their children, neighbors and close friends.

cupcake kit

They could include bite-sized treats like mini muffins, small cookies or brownies. You can also create Halloween themed kits for families to buy throughout October. The kits can contain donuts, cookies, brownies or other take and bake items that children can decorate as their favorite Halloween monsters.  Let Dawn help you select the right packaging - learn more HERE!

3. Share Your Halloween Spirit 

The seasonal baked goods you add to your case, take home kits, and other Halloween ideas should be shared with your customers, so don’t forget to post regularly about what you’re doing on all your platforms. Images of decadent, original Halloween donuts will bring people in the door. You can also create custom hashtags and encourage customers to use them through the season as they share pictures of baking at home with your kits or enjoying a Halloween treat from your bakery.

4. Make Halloween the Seasonal Starting Point

Just like retail stores that start to display Christmas decorations November 1, build on the momentum you create with Halloween. Continue to use seasonal ingredients and flavors to get your customers thinking about what’s next. Begin promoting Thanksgiving offerings like pies, cakes, and other desserts that are perfect for sharing at family gatherings. And, brainstorm with your bakers and decorators to come up with a holiday menu that will set your business apart and give you competitive advantage in the busiest time of the year.


Want more tips for managing the busy holiday season? Be sure to check out these articles on business strategies for maximizing your business HERE.