As we see winter finally departing and spring’s welcome arrival, nature brings a sense of renewal. Like nature, businesses go through renewal all the time, updating and tailoring their offerings to stay ahead of evolving consumer trends.
One of the best parts of our job is visiting bakeries across North America, and we are constantly amazed at the innovative and delicious goods you create. This issue of Batter Up is focused on giving you more ideas on how to build your menu and renew your product mix based on consumer needs, and, of course, in the most profitable ways.
At Dawn, we are constantly assessing and evaluating our product portfolio to ensure that we are delivering the products you need for the right occasion, every time. As part of that process, we are excited to share with you our renewed portfolio organization and packaging. Our focus is to help you more easily find, understand and use our products to make your bakery business even more successful. While our products may look different, you can rest assured that their quality and consistency remain what you’ve trusted for generations.
Within our Circle of Excellence, one of Dawn’s cultural foundations, we proudly celebrate customers. So, talk to your salesperson or customer service agent and tell us what we are doing well and how we could do better. Our vision is clear: “Inspire Bakery Success Every Day.” We are committed to doing that with you, as one.
Carrie L. Jones-Barber and Serhat Unsal