How to surf on seasonal events

With fewer consumers commuting to work, bakery consumption behaviors are changing - from routine purchases to indulgent treats. Meaning attracting customers with special and unique products is more important than ever. A key tactic for transforming your offering to become more exciting and relevant? Seasonality.

Creating seasonal spins on your most popular products is a time-proven way to stand out against the crowd. Seasonal claims are also predicted to grow by 7% over the next four years on US menus, with similar trends predicted for Europe It’s also worth noting that sweet bakery has the highest number of seasonal products so this should be the focus of any proper seasonal strategy.

Here are 5 ways to leverage seasonal offerings and encourage consumers to come back time and time again to see what’s new.


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