Make this halloween extra spooky


Dawn Foods has a history of more than 100 years of working with bakers to create perfect life’s sweet moments for people around the world. 
Our American heritage means Halloween is always earmarked in our calendars – and it should be a key date in your agenda too. Growing year on year in Europe, it pays for bakers to adapt their offering for this spooky seasonal event. We’re here to help with easy-to-execute strategies and quick wins for maximising this key calendar moment in your bakery.





Find here several inspiration recipes which will make you want to bring your pastries to life for Halloween! The Dawn ingredients are perfectly suited to help you create terrifying and tasty treats for the occasion, in a few easy steps, without needing to reinvent the wheel.



Having a seasonal strategy is key in sweet bakery to keep your customers being drawn to your shop and make sure they'll come back for more. Read the full article below to find ideas to get you started so you can (trick or) treat them to some spook-tastic delights.




Discover our great
Halloween activations
across Europe


Discover the halloween dawn products

We offer a wide range of ingredients, perfectly suited to help you surf on the Halloween occasion. 
Among them, our pumpkin filling is always a winner at this time of year, with its comforting, warm and spicy flavour. Our Dawn ready-to-use icing Dip Quik, paired with ou flavoured Compounds, will add color to your treats. For full convenience, check out our ready-to-serve Halloween products as well.


Halloween Frozen range


Discover our range of ready-to-serve Halloween products: donut, muffin and cookie to delight your customers.


Dip Quik Icing

With Dawn you can create little eatable monsters without the nightmares of working all night long. Just thaw some donuts, color the ready-to-use icing Dip Quik and let the Halloween spirit take over. Little ghosts, pumpkin faces or spooky mummies… you can make Halloween as scary as you like.

Bring your halloween characters to life

Halloween is undoubtedly a family moment – costumes, pumpkin carving and sweet treats galore. It’s a kid’s dream! So tap into this family fun and appeal to younger ones by transforming your offering with endearingly spooky characters.

Our Darkly Donut is as scary as it is delicious! For little ones that prefer to munch on a monster, we’ve got Franky Cookies. Or catch the eyes of witch and wizard wannabes with Penny Muffin.

They’re all super easy to create. See the how-to videos below to take you through how to make these wonderful creations.


Penny muffin

Franky Cookie

Darkly Donut


Other Halloween Recipes

Next to the tasty little monsters there is room for some delicious Halloween inspired cakes:


Mudpie with
spicy pumpkin filling

View recipe




View recipe




View recipe