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BE SUCCESSFUL. RE-INVENT YOUR CLASSICS!

CRAFTED WITH TRADITION, BAKED WITH PASSION

How to renew your offer and keep the favorite classics of your customers? Re-invent your classic heroes!

Surprise your customers! Join us to create the most appealing new sweet bakery products within our new Creating New Tradition campaign. Take the best from the past and give it your own creative twist.

 

LET’S INSPIRE

Sometimes a small change can make a big difference.

That’s what our Local Heroes are all about: add a dash of creativity to well-selling classics to turn them into best-selling products. A small twist, that does not require big changes, but boosts your revenue! All you need to do is team up with us in Creating New Traditions.

Mojito Creating New Traditions

 

LET YOUR CRAFTSMANSHIP DO THE TALKING

Do you work with quality ingredients and use both traditional and innovative recipes to create products that look just as delicious as they taste? Even so, in today’s market, it takes more to be successful. Do you want to outshine supermarkets and in-store bakeries? If yes: we will make it easy for you to stand out with confectionery and pastries for which customers will go out of their way!

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TEAM UP WITH DAWN

Team up with Dawn to create new sweet bakery products that will conquer the hearts of your customers! We will help you to re-invent national or regional sweet bakery hero products – with help of our chefs' know-how and our high quality products you can make a difference.


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KNOWING YOUR CUSTOMERS

80% of pastry sales are generated by impulse purchases.

The impulse purchase is most often triggered by the visual attractiveness of the product: the consumer buys with his eyes! But the visual aspect is not enough: in order to build customer loyalty and to encourage the renewal of purchases, we must constantly work on new combinations of textures and flavors.

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The pleasure of delicacies is not just in the eating. We know your customers enjoy the anticipation and the actual purchase just as much! A visit to your artisan bakery is a feast for all senses, completed by your personal attention. The outstanding quality of your pastries – enriched with such a positive experience – ensure returning customers.


 

TEMPT YOUR CUSTOMER

Most consumers are willing to try new things, but have a tendency to choose products they’re accuk our stomed to. Why not seduce them with the ultimate combination of well-known and well-liked classics, with your personal and unique twist?

Inspiration needed? Check our latest Creating New Tradition recipes.

Cakes

KRANSEKAKE PIE

The kransekake is a traditional danish and norwegian cake, usually eaten on special occasions such as weddings, Christmas, or New Year’s Eve.

ORIGINAL RECIPE

Kransekake take the form of a series of concentric rings of cake, layered on top of each other in order to form a steep-sloped cone shape often 18 or more layers stuck together with white icing. Kransekake cake rings are made with almonds, sugar, and egg white. Ideal Kransekake is hard to the touch, yet soft and chewy.

THE TWIST

The original Kransekake is transformed into a real pie and combined with the typical scandinavian taste liquorice. Great moisture and fantastic harmonized taste. Fits excellent into the typical nordic café style.

 

GET INSPIRED

Check our recipes of classics revisited by Dawn's pastry chefs:

  • .......lemon tart modernized in tartlet mojito,
  • strawberry revisited for the spring,
  • madeleines surprises with flowing heart gourmand....

Easy to recognize, always with or Creating New Tradition logo on.

 

 

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