Consumer preferences are shifting, and many seek better-for-you bakery options they can feel good about and that taste and look amazing. Now, with Dawn Balance® Naturally Brilliant, they can have it all. Our Buttercreme Style Icing and Flat Icing colors are sourced from plants, fruits and/or vegetables; use natural flavors; and are free from artificial sweeteners. This means you can offer eye-catching, great-tasting products that exceed consumer expectations.