Connecting over cake makes any moment more special. Whether it’s a surprise weeknight dessert to celebrate a soccer win or as a centerpiece for an 80th birthday celebration, a special cake shows you care. It's easy to see why cakes drive the largest percentage of bakery sales: they bring us together for celebrations large and small.
The largest dollar-growth opportunity is in dessert cakes, and Dawn has a wide variety of ready-to-sell dessert cakes to help you maximize your cake sales while minimizing labor. By partnering with us for traditional and upscale dessert cakes, you can spend your staff time on creative, custom additions where the decorating effort pays off. From the busiest times of year like graduation season and the winter holidays, to expanding the number of chocolate options for customers to choose from, let us help you expand your assortment. When you maximize cake sales, you maximize bakery sales — and Dawn is here to help.
Some desserts never go out of style, like dessert cakes in classic flavors. Dawn offers a variety of simply designed timeless favorites, from a creamier Boston Cream to a rich new Pineapple Upside Down — at affordable price points sure to drive impulse buys from your customers.
Frosting, and a lot of it, is a significant influencer in cake purchase decisions. That’s why Dawn’s new line of triple-layer dessert cakes have been designed to deliver more buttercreme per serving. With three slim cake layers and two mid-fill frosting layers, we’ve changed the ratio of icing to cake, which will change up the enthusiasm your customers show for these cakes.