With 18 years of experience with Unilever, Serhat is excited by the immense potential for Dawn in a rapidly evolving market place. With his deep experience with strategic development and marketing, Serhat is focused on growing existing market share, exploiting the benefits of international exposure, and identifying emerging markets for opportunistic growth. When not traveling, Serhat enjoys spending time with his wife and two children.
“Dawn is a company of immense potential. We are part of a great market and have some of the best products. We strive to make the business choices globally that will convert opportunity to success.”
Hails from: Istanbul, Turkey
Our Greatest Asset: Our technical expertise and the ability to evolve through historic pressures and differing business models — Dawn is a resilient company.
Our Greatest Challenge: The bakery industry is in flux and fundamental changes are taking place in the market dynamics. Those changes require us to continually assess our business model, culture and direction.
Favorite Sports Team: Fenerbahce Football Club and The Toronto Maple Leafs (I lived and worked for many years in Canada, and I am proudly Canadian, which equals loving hockey!)
Favorite Baked Good: Croissants
Hobbies: Tennis, skiing, cycling, computer programming, photography and architecture
Favorite Food: Grilled fish
Favorite Travel Destination: Brazil