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New Caramel Biscuit Fudge Icing
The new product features Dawn’s smooth textured Fudge Icing flavoured with the distinctive sweet and slightly salty flavour of the hugely popular caramel Specaloos biscuit.
17 November 2022
Dawn Debuts Global Trends and Insights Backed by Proprietary Research
Dawn Foods has unveiled its Global Trends Report revealing four key trends which will be key across the global bakery sector for 2023.
16 November 2022
Dawn Student Ambassadors 2023
Dawn has appointed two new Student Ambassadors for 2023.
16 November 2022
New Titanium Dioxide Free Creme Filling
Dawn has launched a new vegan-suitable Vanilla Flavour Creme Filling that is made without titanium dioxide.
16 November 2022
Dawn Expands Its Frozen Donut Range With A New Finger Donut
Dawn has added a Finger Donut to its range of ready to finish frozen Donuts, reflecting the increased demand for donut innovation in the frozen sector in the UK and worldwide.
21 July 2022
Dawn’s Vegan Frozen Muffins Scoop Four Awards At BFFF!
Dawn has secured a cluster of awards for its vegan finished frozen muffins at the prestigious annual British Frozen Food Federation (BFFF) awards held at The Brewery in London on June 16th 2022.
21 July 2022
Dawn Launches Ready To Serve Vegan Donuts
Dawn has further expanded its range of vegan thaw and serve products with the launch of two vegan finished frozen donuts. Available in two classic shapes – a glazed ring donut and a jam filled ball donut.
21 July 2022
Dawn And Mono Host Customer Events In Wales
As part of the Welsh focus this month in its ‘Celebrating Our Nation’s Bakes Campaign’, Dawn Foods joined forces with Swansea-based MONO Equipment for a two-day customer bakery experience event.
20 July 2022
Dawn appoints 2022 Student Ambassadors
As part of an ongoing partnership with University College Birmingham (UCB) to support young people entering the bakery industry, Dawn Foods has appointed its 2022 Student Ambassadors.
17 February 2022
Dawn Launches New Fudge Icing Flavours
Dawn Foods has expanded its range of easy-to-use fudge icings with two vegan-suitable fudge icings, both made with natural fruit flavours and colours.
17 February 2022
Dawn Foods Launches Bakery's First Non-Sticky Donut Glaze
Dawn Foods has developed a unique new highly freeze/thaw-stable, non-sticky donut glaze.
15 December 2021
NEW Dawn Mini Donuts for Treating, Snacking and Sharing
Dawn Foods is capitalising on the growth of individual treating and the trend for premium donuts with the launch of frozen mini donuts, that are ready to finish and decorate.
07 October 2021
Ancient Grains and Superfruits in Dawn's New Super Bakery Range
Dawn Foods has unveiled its new Super Bakery range featuring an all-natural flavour Ancient Grain Multipurpose Mix and a Superfruit Filling,
01 October 2021
Dawn Launches New Aftershine Egg Free Glaze
Dawn Foods has expanded its range of Egg Free Glazes with the introduction of Aftershine; a new, economical 'just add water' powder for a post-bake glaze.
05 July 2021
Dawn Launches Frozen Indulgent Gluten Free Sweet Bakery Range
Dawn has expanded its gluten free offering with a range of frozen gluten free sweet bakery products, featuring injected muffins and a chocolate brownie.
21 June 2021
New Fudge Icing - Cappuccino
Dawn Foods has expanded its range of easy to use Fudge Icings with a Cappuccino flavoured variety.
21 June 2021
Dawn Expands Vegan Portfolio with Gelatine Free Fonds
Dawn has further expanded its range of vegan-suitable ingredients with the launch of Gelatine Free Fonds, used to stabilise non-dairy and plant-based creams for use in mousses, bavarois and desserts.
21 June 2021
Dawn's New Cookie Pucks Packs for Smaller Outlets
Dawn Foods is now offering three best-selling products from its range of luxury American-style frozen, ready-to-bake, cookie pucks in smaller pack sizes.
24 May 2021
Dawn Helps Bakers 'Get Back to It' with Super Six Summer Savings
Dawn Foods has announced discounts across its six best-selling mixes for the months of May-July 2021.
30 April 2021
Dawn Ambassadors Bake It Vegan This Easter
Dawn Foods has unveiled three exciting new recipes for Easter created in collaboration with an influencer and its student ambassadors, using the company’s vegan ingredients.
29 March 2021
International Women's Day
In honour of International Women’s Day, we asked a group of women from around the world of Dawn to share their experiences.
08 March 2021
Dawn Foods Launches Sourdough Donut Mix into Industrial Bakery Sector
A new sourdough donut mix from Dawn Foods, creator of the original yeast donut mix in 1920s America, is the first completely different donut texture to be launched into the industrial bakery sector for many years.
12 January 2021
Dawn Invests in Bakers of the Future with NEW Student Ambassadors
As part of its on-going partnership with University College Birmingham (UCB), and to support new talent in the bakery industry, Dawn Foods has appointed two new student ambassadors for 2021.
11 January 2021
Dawn Foods Bakes it Vegan with NEW 2021 Campaign
Dawn Foods has partnered with food bloggers and influencers as part of a major campaign to run throughout 2021 focusing on the company’s vegan sweet bakery offering.
11 January 2021
COVID Survey Reveals Baker's Optimism
Dawn Foods shares findings from recent COVID-19 survey carried out among the bakery industry.
20 November 2020
Dawn's New Christmas Star Donut!
To make Christmas even more special this year, Dawn Foods has gone bigger and brighter with the launch of a bumper 83g star shaped, red iced and filled donut.
11 November 2020
Dawn Revamps Scoop & Bake Packaging
Dawn Foods has launched new look tub packaging – complete with tamper proof lid - for its Scoop & Bake range of ready to bake frozen batters and doughs.
05 November 2020
Nestlé Professional® and Dawn Foods announce long-term co-branding cooperation in sweet bakery in the EMENA region
Dawn Foods will create unique recipes and a range of high-quality bakery products, made with ingredients from Nestlé, the first being a muffin made with KITKAT®.
18 September 2020
Dawn Unveils Extensive NEW Vegan Product Range
Dawn Foods has expanded its vegan portfolio significantly with the launch of easy to use bakery mixes and fully baked, frozen sweet bakery products.
02 September 2020
Dawn Foods Commits to Solar for Future Sustainability
Dawn has invested in solar power at its Evesham, Worcestershire site in commitment to energy efficiency and reducing carbon footprint.
20 August 2020
Enticing New Premium Donuts to Help Bakers Boost Sales
Dawn Foods launches six new and exciting Premium Donut flavours including Cappuccino, Wild Fruits, Marshmallow and Party! The perfect, easy solution for bakers and caterers re-starting their businesses over the coming months.
11 August 2020
Dawn Launches Halloween Support for Bakers
Dawn has introduced new thaw and serve Halloween products, as well as themed POS toolkits, to help bakers make Halloween as easy – and profitable – as possible.
06 August 2020
Dawn Foods ‘Thank You' Recovery Offer with the Dawn Bakers' Dozen
Dawn Foods offers bakers £5 off every product from their top selling 13 mixes and toppings - The Dawn Bakers' Dozen.
28 July 2020
Dawn Donates to National Volunteering Charity
Dawn Foods has donated £500 to Royal Voluntary Service to support the charity’s COVID-19 appeal.
02 June 2020
Dawn Foods Donates to Assist Local Food Bank
Dawn Foods has donated £500 to Caring Hands in the Vale, an outreach project based in Evesham, following increased demand for food banks with the COVID-19 pandemic.
09 April 2020
Dawn Appoints New Student Ambassadors in Partnership with UCB
Two student ambassadors will be working with Dawn on developing new ideas around seasonality trends with a focus on bakery application for vegan and gluten free diets.
01 April 2020
Message to our customers
Update for customers about our response to COVID-19.
18 March 2020
Get Fresh with Dawn's Lime & Mint Compound
A new on-trend flavour variation to our Compound's range, based on the popular Mojito!
06 March 2020
Digital Connections and ‘Momentary Escapes’ – Dawn's 2020 Global MEGAtrends
Eight ‘megatrends’ helping to drive the bakery industry and wider food markets in 2020.
22 January 2020
Dawn Launches Vegan Creme Cake Mixes
Dawn Foods has launched a range of easy to use Vegan Crème Cake Mixes.
20 November 2019
Dawn Foods stays up to the minute with new cookie flavours
Dawn Foods has launched four new seasonal frozen cookie pucks, capitalising on the trend for fruit and chocolate combinations as well as coffee culture inspired flavours.
30 September 2019
Quick and easy donut icing with new Dawn Dip Quik
Dawn Foods has introduced a new ready-to-use icing that doesn’t require heating and takes colours and flavours well, enabling bakers to create an endless array of donut designs to capitalise on the boom.
10 September 2019
Happy Birthday Dawn Foods UK!
1989 was the year that Dawn Foods started operating in the UK and we had a party on Friday 30th August to celebrate 30 years in business in the UK!
10 September 2019
Dawn Foods adds a versatile Savoury Muffin Mix to its range
Dawn Foods is giving bakers and caterers the opportunity to expand their savoury, food to go and breakfast offerings with the launch of an easy to use savoury muffin mix.
15 August 2019
Dawn attends this year's Scottish Bakers Annual Conference
Dawn Foods were delighted to attend this year’s Scottish Bakers Annual Conference on Friday 7th and Saturday 8th June 2019 at the Crowne Plaza Hotel in Glasgow. Hosted by Scottish Bakers Ambassador, Mich Turner...
25 June 2019
Dawn Adds to Gluten Free Offering
In response to increased demand for ‘free from’ bakery products, Dawn Foods has improved and expanded its range of gluten free ingredients.
17 April 2019
New Filling Mixes for Sweet Pastries
Dawn Foods now offers a range of bake-stable Dry Filling Mixes for spreading, filling or layering into sweet pastries, dough and sweet breads to create eye-catching finished product and a moist, flavoursome eat.
28 March 2019
BIA ‘rising star’ finalist joins Dawn as a Student Ambassador
Megan Roberts, BIA ‘Rising Star’ finalist and a Bakery undergraduate at University College Birmingham (UCB) has joined Dawn Foods as its second Student Ambassador for 2019.
21 March 2019
Dawn invests in the future with Student Ambassadors
As part of its commitment to nurturing new talent in the bakery industry and ongoing link with University College Birmingham’s prestigious bakery school, Dawn Foods has appointed a new Student Ambassador - Rebecca Orrell, who joins Dawn this Summer.
21 March 2019
Dawn launches 2019 campaign with Gerard Baker
Dawn Foods, has partnered with Gerard Baker, renowned chef, author and broadcaster, for its 2019 Bakes for All Seasons campaign exploring the use of bakery in seasonal celebrations throughout the year.
08 February 2019
New Breakfast Products
Dawn Foods has launched three new frozen sweet bakery products aimed at the breakfast market, one of the fastest growing foodservice ‘day parts’.
20 January 2019
New Dawn Frozen Breakfast Products Launch at Foodservice Show
Dawn Foods will be unveiling a new range of frozen sweet bakery products aimed at the foodservice breakfast category at this year’s Foorservice Show - 22nd-23rd January NEC, Birmingham.
18 January 2019
Cornwall’s Warrens Bakery Scoops BIA’s Craft Bakery Business Award
As sponsors of the category Dawn was delighted to present Warren’s Bakery ‘the oldest Cornish Pasty Maker in the World’ with the Craft Bakery Business of the Year Award at the glittering Bakery Industry Awards held in London this week
07 September 2018
Dawn Foods and Taboo Donuts
“Dawn has been crucial in helping us find our way to the incredible range we have developed. The team’s knowledge, expertise and contacts has been invaluable in moving us to launch.” Brett McKinney, Director, Taboo Donuts.
18 July 2018
Dawn’s ‘Scoops’ Silver at BFFF Awards!
Dawn Foods secured a silver award for its Carrot Cake Scoop & Bake product in the Best New Bakery Product category at the annual British Frozen Food Federation (BFFF) awards held last week in London.
14 June 2018
Burns The Bread and Wenzels Win in Dawn 100s and 1000s
David Lovett, Operations Manager at Somerset-based Burns the Bread, was the lucky winner of a Tom Chandley Rotary Donut Fryer, worth more than £4,000 in Dawn Foods’ 100s and 1000s campaign.
07 May 2018
New Premium Donuts Flavours to Melt Your Customers’ Hearts
Made with Dawn’s own high-quality mix, new Lovely Lemon and Cookie Crush Donuts both have a light fluffy texture, an eye-catchingly rich and appetising topping, then a delicious ‘end to end’ filling to give a satisfying eat.
30 April 2018
Dawn and Invicta Toast Winning Yorkshire Baker
Chloe Thornton, Bakery Manager at Havenhands the Bakers in Boroughbridge, Yorkshire was the lucky winner of a £1,000 worth of Invicta Bakeware of her choice in Dawn Foods’ Creating New Traditions Campaign.
22 April 2018
Dawn Foods Welcomes Bakery and Patisserie Industry Leaders for BCA Meeting
Dawn Foods was recently host to members of the British Confectioners Association (BCA) which represents the best craft bakeries and patisseries in UK at one of its regular fact finding and networking meetings.
15 April 2018
Dawn Brings Tempting Convenient Sweet Bakery to Hotelympia
Dawn Foods will be exhibiting at Hotelympia this 5-8 March at stand S11 3758. Dawn will be showcasing its range of convenient ingredients and products specifically for the foodservice sector...
26 February 2018
Dawn Foods Names New Chief HR & Transformation Officer
Dawn Food Products, Inc. today named 20-year veteran Stevens J. Sainte-Rose as the company’s Chief HR & Transformation Officer, effective immediately. Sainte-Rose joins Dawn’s global leadership team and reports directly to Chief Executive Officers Carrie Jones-Barber and Serhat Unsal.
09 January 2018
Prohibition
From a recent time, when having everything was feasible, scarcity puts the meaning back into products and experiences. The abundance of food and products has been magnified over the past 35 years and meaning has been over-ridden by quantity and availability. Less becomes much more.
01 December 2017
Imperfection
Ways in which humanity struggles to find what is real, good and balanced will be expressed in the imperfection trends. The need to embrace the less than perfect will rise up.
01 November 2017
Dawn Foods' Monster Halloween Campaign
The ‘Monsters You Will Love to Eat’ campaign will inspire bakers to create ‘spooktacular’ specials and eyeball popping displays to tempt even the most elusive trick or treater.
09 October 2017
Volume
After a time of constriction and contraction economically, things are being inflated, blown out of proportion, big and bold. There is a sense of making a statement about being here, bigger and better than ever.
01 October 2017
Kidult
Due to the purchasing power of this sector, we see the increasing rise of adult versions of children’s foods, cute products, pastel colours, whimsy, playful motifs and fun experiences. Think cutesy, play-food, no longer just for children.
01 September 2017
Fortitude
Added benefits are one of the most powerful USPs giving value to existing products. From living longer to sleeping deeper and performing better, health is quantified and data driven.
01 August 2017
Hundreds of Bakers Win So Far in Dawn’s 100s & 1000s Promotion
Dawn Foods promised that there would be 1000s of prizes for 100s of bakers in its latest on-pack promotion running until 31 August 2017. With still thousands more prizes to be won via on-pack codes, the first lucky bakers from across the UK have scooped a range of prizes.
24 July 2017
New Innovative Ideas from Dawn’s Student Ambassador
Laura Gibbons, a final year Bakery and Patisserie student at UCB has unveiled three innovative recipes using Dawn Foods’ ingredients as part of the final stage of her year as the company’s first Student Ambassador.
18 July 2017
Back to the Land
The need to ground ourselves, as an antidote to the increasing urban pressure, takes us back to basics. We continue to grow our own, buy directly from growers or farmers markets and become more resourceful.
03 July 2017
Dawn Expands Gluten Free Range with Two New Mixes
Dawn has recently expanded its gluten-free offering with the launch of a gluten-free Chocolate Brownie Mix and a gluten-free Chocolate Crème Cake Mix. We also offer a gluten-free Chocolate and gluten-free Vanilla Muffin mix.
29 June 2017
Dawn’s Premium Donut Scoops Silver at BFFF Awards!
We’re delighted to announce that Dawn’s Premium Caramel-Lace Donut has been awarded Silver in the Best New Bakery Product Foodservice Category in the annual British Frozen Food Federation (BFFF) awards.
12 June 2017
Space
Space food, space travel and space clothing point towards the desire for a new future and a sense of ‘cool futurism’.
02 June 2017
Dawn Launches Seasonal Donut Filled with The Flavours of Summer
With thoughts of long summer days, picnics and days on the beach, Dawn Foods has launched a summer-season filled ring donut to its range of ready to serve Premium Donuts.
01 June 2017
Dawn Announces Lucky Winners of 100s and 1000s Monthly Prize Draw
The March competition winners of Dawn Foods’ 100s and 1000s Monthly Prize draw have been announced and bakers are in for a sweet surprise!
30 May 2017
Dawn Foods and UCB Student Ambassador Laura Turn Revival Recipe Ideas into Reality
University College Birmingham (UCB) student Laura Gibbons finalised three classic recipe re-inventions with Dawn Foods Head Application Chef Robin Loud when he recently visited UCB.
04 May 2017
Dawn Foods Launches All Natural Colour and Flavour Gluten Free Muffin Mixes
Dawn Foods has expanded its range of dry mixes, bases and concentrates with the launch of two new gluten free Muffin Mixes, with further gluten free products to follow later in the year.
04 May 2017
Popular Salted Caramel Flavour Joins Dawn Foods’ Range of Fonds
The on-trend flavour of salted caramel is now available as part of Dawn Foods’ wide Dawn Salted Caramel Fond Cakerange of Fonds; cream stabilisers that are ideal for a variety of dessert applications.
02 May 2017
Survival
Tough economic times have given rise to a new way of thinking and behaving. The continuing challenges of unexpected weather conditions, global energy concerns, extreme political groups, asylum seekers and shifts in geo-political power all contribute to a new sense of survival and a need for us to manage in difficult times.
02 May 2017
National American Sweet Bakery Week is Back for the 4th Year
Taking place from 1 – 7 July 2017, Dawn is encouraging bakers to get involved with the week once again by baking mouth-watering goodies inspired by our friends across the pond and sharing their images and posts online.
27 April 2017
Texture
From the world of technology, flat screens and disembodied people, we look to texture to put some tactility and feeling back into the smooth world we have been living in. New flavour combinations have been stealing the show for many years, but now it is texture’s turn to step into the spotlight.
19 April 2017
Dawn Launches Improved Classic American Bases & Mixes
Dawn Foods has reformulated and improved its range of classic American Bakery mixes and bases for muffins, cookies, crème cake and carrot cake. The new look products, all based on authentic American recipes, have improved performance and appearance, all-natural flavours and colours as well as reduced salt.
04 April 2017
Dawn's Easter Recipe Inspiration
Easter is “hopping” up on us, so make sure you are in plentiful supply of seasonal sweets and treats. Customers will be after pastel coloured and indulgent bakes creatively decorated for this occasion.
24 March 2017
Dawn Sprinkles Prizes on Bakers in NEW Product Promotion
Dawn Foods has launched a major product promotion across some of its top products which will give hundreds of high street bakers the chance to win thousands of prizes ranging from a donut fryer worth nearly £4,000 through to TVs, laptops and cameras as well as hundreds of bakery utensils.
16 March 2017
Fermentation
With the need to preserve foods and preserve ourselves, fortication comes to the attention of the population more this year. As a way to preserve and fortify food, fermentation has been used in many cultures for increasing the beneficial bacteria and nutrients in foods
08 March 2017
A Taste of the Exotic with Dawn’s New Natural Flavour Coconut Compound
Dawn Foods has expanded its range of easy to use concentrated flavour pastes with the introduction of a new all natural flavour Coconut Compound that can be used to add the fresh ‘on-trend’ taste of coconut to fillings, creams, mousses, toppings and frostings.
27 February 2017
Go Coconuts for Dawn’s New Range
In response to growing demand for the on-trend flavour of coconut, Dawn Foods has launched a seasonal range of finished and part finished coconut bakery products including a baked cookie, a cookie puck, a filled ring donut and a tulip muffin.
27 February 2017
2017 Bakery and Food Trends
Jacqui Passmore, Marketing Manager UK and Ireland for Dawn Foods looks at both the mega trends driving today’s fast paced bakery, and also the subtler trends identified by Morgaine that are shaping NPD.
13 February 2017
Valentine's Day Recipe Inspiration
Valentine’s Day is a time for indulgence, sweet treats and rewarding that special someone. Make some delicious cakes and bakes that are going to leave a lasting impression...
07 February 2017
Specialty Diets
Restaurants, cafés and food producers are now having to take into consideration the growing amount of various food intolerances and speciality diets.
03 February 2017
Student Ambassador Laura Gets Dawn to Business with Recipe Re-Inventions
University College Birmingham (UCB) student Laura Gibbons got hands on with Dawn’s extensive range of ingredients during her second visit to Dawn Foods Evesham factory, with a view to using them in the revival of classic recipes.
30 January 2017
The Dawn of a New Age with Student Ambassador Laura!
As part of its commitment to nurturing a new generation of young bakers, Dawn Foods has partnered with University College Birmingham (UCB), and appointed Laura Gibbons as the company’s first Student Ambassador.
04 January 2017
Christmas Magic at Dawn Bakery
Christmas is the season to be jolly and to indulge in a variety of deliciously decorated sweet bakery treats, with luscious fillings and festive inclusions. Dawn can help you bring joy to your customers with delectable flavours that will entice them to come back for more!
02 December 2016
Dawn Foods Introduces Popular Pistachio to Fonds Range
The on-trend flavour of pistachio is now available as part of the Dawn Foods range of Fonds; cream stabilisers perfect for a variety of dessert applications.
14 October 2016
Dawn Goes for Perfect Finish with NEW Glazes
Dawn Foods has added a new premium range, Decorgel Plus, to its extensive collection of cold process glazes. They are also expanding their existing Decorgel range, with the addition of new flavours and pack sizes.
14 October 2016
Shhh! Dawn’s New Premium Donuts have a Secret…
Dawn Foods, originators of the first donut mix in 1920s Michigan, USA and one of the best known names in donut mixes, bases and concentrates has used its expertise to launch a new range of premium donuts that have a secret!
14 October 2016
Dawn Launches New Intense White Fondants
Dawn Foods has launched two versatile new fondants ideal for coating donuts, pastries, éclairs and desserts.
14 October 2016
Dawn Launches Delicious Delicreams
Dawn Foods has launched three versatile ready to use cream fillings ideal for a range of applications including layering, filling or topping patisserie, desserts, donuts, cakes and muffins.
14 October 2016
Dawn's Vegetarian Red Velvet Creme Cake Base
Within an extensive portfolio of cake mixes, bases and concentrates, Dawn Foods have a natural colour source Red Velvet Creme Cake Base enabling bakers and caterers to produce sweet bakery products and desserts...
14 October 2016
New Mousse/Crème Dessert Mixes
Dawn Foods has launched a range of versatile and cost effective Mousse/Crème Dessert Mixes especially for the foodservice sector.
14 October 2016
Happy Halloween!
Halloween provides a great opportunity for high street operators to get creative and offer their customers a range of fun and scarily scrumptious sweet baked treats to help drive sales. With Halloween now the third biggest retail event behind Christmas and Easter there are lots of opportunities for bakers to theme products ...
08 September 2016
Dawn Foods - Innovator and Quality for the Sweet Bakery Market
Over the years, Dawn Foods has continually evolved, always supplying quality goods and services in tune with our customers’ needs, but remaining true to core beliefs. Dawn will always be known as a family business, where every individual takes pride in all they do and the customer always comes first.
08 September 2016
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