Shhh! Dawn’s New Premium Donuts have a Secret…

Oct 14, 2016, 10:15 AM by User Not Found

Dawn Foods, originators of the first donut mix in 1920s Michigan, USA and one of the best known names in donut mixes, bases and concentrates has used its expertise to launch a new range of ready to serve premium donuts…each hiding a delicious secret!

Made with Dawn’s own high quality mix, the donuts have a light fluffy texture, an eye-catchingly rich and appetising topping, then a delicious ‘end to end’ filling to give a satisfying eat. There are five different varieties to choose from:

    • Strawberry Sprinkle – filled with strawberry jam, and coated in strawberry icing and multi coloured sprinkles
    • Chocca-Nut – featuring a hazelnut topping, sprinkled with chopped nuts, and a delicious smooth hazelnut sauce inside
    • Cinn-Apple with crunchy cinnamon sugar and a fruity apple filling
    • Triple-Choc with a creamy chocolate sauce filling and cocoa topping with sprinkles
    • Caramel-Lace – coated in vanilla icing and caramel sauce, with a gooey caramel surprise inside.

The new range taps into the growing trend for ‘premiumisaton’ in sweet bakery, with interesting finishes, textures and flavour combinations providing ‘added value’. Texture is a key part of this and is set to be a big trend in 2016 according to Dawn’s Food Futurologist Consultant, Dr. Morgaine Gaye who says: “The focus is on mouthfeel, imprinted foods, embossed coatings and multiple textures in one. New surface textures and ways to create texture, in and on food, will start to be more commonplace.”

Supplied frozen, Dawn’s Premium Donuts are available in packs of three trays of 12 and thaw in approximately 60 minutes for ease.

Jacqui Passmore Marketing Manager at Dawn Foods UK and Ireland comments:
“Donuts have long been a bakery staple and are a growing category in coffee shops and food to go outlets. Coffee shops in particular are a huge growth area across Europe with five leading countries showing a massive 124% increase in donuts served in outlets 2014 v 2013*. Today’s consumers are demanding more indulgence, more textual combinations and more product satisfaction, with younger consumers especially attracted to impulse purchase by colourful products and displays.

“Dawn Foods’ new Premium Donuts will help both bakers and foodservice operators across all sectors to capitalise on this trend. With ever popular chocolate, chocolate nut, fresh fruity flavours and classic caramel, there is something to tempt every type of consumer.”


Dawn’s new Premium Donuts range complement their existing Classic Donut range of plain, sugared, glazed and chocolate coated ring donuts, available in a variety of sizes. These are delicious served just as they are, or for those feeling creative, they can be decorated with Dawn’s range of frostings, icings and fillings to create unique, signature bakes.

Download the Premium Donuts Leaflet for more information on products available.