Dawn Foods' Monster Halloween Campaign

Oct 9, 2017, 06:32 AM by Dawn Foods UK
                    Dawn-Halloween_recipe_Mummy-cookies_image_780x400

To help bakers make scary profits this Autumn, Dawn Foods has launched a monster campaign for Halloween 2017. The ‘Monsters You Will Love to Eat’ campaign will inspire bakers to create ‘spooktacular’ specials and eyeball popping displays to tempt even the most elusive trick or treater.

Running through to Halloween (31 October 2017), bakers can create their customers’ favourite treats and receive a Dawn® Halloween Toolkit or a Dawn® Donut Halloween Toolkit. Also they can enter an exclusive draw (closing 12 November) for a chnace to win a holiday voucher that can take them to spend Halloween 2018 at Disneyland.

It works like this: for the Halloween Toolkit, bakers simply purchase any four products Dawn-Halloween_recipe_spooky-eyes-cake_thumb_608x400from Dawn® Extra Moist Muffin Base in Plain or Chocolate and Dawn® Chocolate or Vanilla Frosting and receive a Halloween Toolkit designed to help bakers make monster profits. The Kit contains Halloween POS to decorate the retail bakery for real visual impact, including stickers, bunting, poster, Dobla® Halloween decorations, as well as themed muffin cases and fun Trick or Treat boxes.

Bakers need to purchase four cases of Dawn® Frozen Plain Ring Donuts to receive the Donut Halloween Toolkit which contains POS material, themed muffin cases and exclusive Halloween Dobla® Donut Toppers and Trick or Treat boxes.

Those bakers who purchase these Dawn ® products and quality for free toolkits will also have the chance to enter the prize draw to win a holiday voucher that can take them to celebrate Halloween 2018 at Disneyland. The more product they purchase, the more chances there are to win.

On the Dawn website there are fantastic Halloween recipes, including Meringue Ghosts, Monster Cookies, Spooky Eyes Cake, Vampire Cookies and more, to help bakers get into the spirit this Halloween.


Click here for more information on our Halloween Campaign