Dawn Launches Halloween Support for Bakers

Aug 6, 2020, 11:28 AM by Rhian Hawkings
Dawn Foods has launched four new products for Halloween, the first significant event in 2020 that bakers will be able to get their teeth into post ‘lockdown’ and in the run up to Christmas.

The finished, frozen Halloween products are ideal for time-pressed operators with limited staff resources who still want to maximise Halloween opportunities. These ‘terror-rific’ Halloween products have great on-shelf impact to drive sales and each feature paper packaging to ensure minimal handling is achieved:

- A Halloween duo-filled Blackcurrant and Orange Donut, doubled injected oozing with blackcurrant and orange sauce filling, topped with eye-catching orange icing and chocolate sprinkles. Presented in a Halloween themed cup.
- A Halloween Blood Orange, White Chocolate and Cranberry American-style Cookie with a ‘blood orange’ and vanilla flavour base, and moreish white chocolate and cranberry inclusions. This cookie is individually wrapped in clear film. There are also new Halloween ‘cookie bags’ for extra visual appeal.
- A Halloween Blood Orange and Chocolate Muffin with ‘blood orange’ flavour and colour base, delicious chocolate chunk inclusions, and Halloween themed muffin cup for additional shelf impact.
- Dawn Spicy Pumpkin Filling is a creamy ready to use Pumpkin Filling with real pumpkin puree. This American style filling has natural flavours and colours and is balanced with spices to appeal to the consumer. The filling is bake-stable, can be used in unbaked application and is perfect for enhancing Halloween bakes.

In addition, Dawn is offering a FREE* Halloween themed toolkit with any five selected products purchased from Dawn’s 12.5kg bags of Plain or Chocolate Crème Cake Base, Extra Moist Muffin Base (Plain or Chocolate) or 6kg pails of Dawn Vanilla, Chocolate or Orange Frosting. Each toolkit contains Dobla branded chocolate bat decorations and point of sale material, ideal for bakers to easily create a ghoulish range of Halloween themed sweet bakes and decorate in-store.

Jacqui Passmore, Marketing Manager UK and Ireland at Dawn Foods comments:
“Halloween is the third biggest retail event after Christmas and Easter. Following the uncertainty of this year, we predict that bakers will want to go to town with Halloween, but budgets may be tighter than usual and fewer staff available. We’ve introduced thaw and serve options as well as the toolkits to help bakers make Halloween as easy – and profitable – as possible.”


*available through participating distributors from September 2020