Dawn Unveils Extensive NEW Vegan Product Range

Sep 2, 2020, 10:42 AM by Rhian Hawkings

With a record number of people now swapping to or trying vegan food, Dawn Foods has expanded its vegan portfolio significantly with the launch of easy to use bakery mixes and fully baked, frozen sweet bakery products.

The new vegan bakery products will help bakers and caterers target the expanding number of consumers now following vegan, vegetarian or flexitarian diets – estimated to be around 2% of the UK population (finder.com).

Dawn’s new vegan mixes, which only require the addition of oil and water, are ideal for use in a range of desserts and cakes. The range includes Vegan Crème Cake Mix in plain and chocolate which makes delicious pound cakes and sheet cakes, while Dawn’s Vegan Muffin Mix, available also in plain & chocolate, makes authentic American style muffins for finishing with vegan-friendly toppings.

Also new is a Vegan Brownie Mix, suitable for making either fudge or cake brownies – both are soft eating and hold inclusions well. With Dawn’s new Vegan Cookie Mix, bakers can bake their own American-style plain or chocolate cookies, ideal for coffee-time. The finished cookies have the authentic cracked appearance and soft eating centre that consumers love.

For complete convenience, Dawn is now also offering finished frozen vegan sweet bakes, providing the ultimate convenience as there is no need to clean down to ‘bake vegan’ - the products can simply be thawed and served as demand dictates.

Dawn’s finished frozen vegan range includes a rich American-style Chocolate Chunk Brownie, which can be easily topped to make a delicious dessert, and for coffee or teatime, an authentic American-style Muffin and Cookie. The indulgent vegan 76g baked cookies are available in Chocolate Chunk or Double Chocolate Chunk. Made to an authentic American muffin recipe to give a moist open texture, Dawn’s new vegan Muffins come in Double Chocolate, Lemon Poppy Seed and Mixed Berry. Each has a delicious filling for a satisfying eat and are topped for added crunch.

Dawn’s products are V-label certified and contain sustainably sourced ingredients such as UTZ certified cocoa and RSPO Palm Oil. The frozen products are also Halal certified.

Key facts about veganism

  • According to shopping comparison website, finder.com, 12 million Brits (23% of the population) say that they will be vegetarian, vegan or pescatarian by 2021, with the number of people claiming to be vegan soaring by 62% in 2019
  • The research revealed that 419,000 adopted a vegan lifestyle over the past 12 months, taking the total number of vegans in the UK to an estimated 1.1 million.
  • This research reveals that over a million people intend to become vegan over the next 12 months.
The Vegan Society has also conducted research to discover how many vegans are currently living in the UK and found that the number of vegans in Great Britain quadrupled between 2014 and 2019. In 2019, it suggested that there were 600,000 vegans, or 1.16% of the population.