Dawn Expands Its Frozen Donut Range With A New Finger Donut

Jul 21, 2022, 06:13 AM by Dawn Foods
Dawn Finger Donut Frozen Product


Dawn has added a Finger Donut to its range of ready to finish frozen Donuts, reflecting the increased demand for donut innovation in the frozen sector in the UK and worldwide.

Defrosting in just two hours, the light eating Finger Donuts offer bakers a quick and easy way to add a new offering in their existing donut range.

The new finger format takes the traditional finger bun onto a new level too, as the Finger Donuts are ideal for splitting and filling with jam and cream to create the classic British teatime cake. This is good news for British consumers, who according to a FMCG Gurus 2021 report, are increasingly gravitating towards topped and filled donuts for an afternoon snack or an evening treat.

The new Finger Donut is a chance for bakers to offer a more indulgent donut in a different format and increase their sales. They can fill, top and decorate these Finger Donuts as they choose, using Dawn’s range of Frosting, Fillings, Icings and Decorations.

Bakers can get creative with flavours too and offer seasonal specials. Dawn recommends incorporating exotic flavours into donut fillings, especially those with an on-trend Japanese influence such as ginseng, cardamom, yuzu, orange blossom or even turmeric to bring an extra flavour dimension and perceived health benefits.

With no artificial colours and flavours, Dawn’s new Frozen Finger Donuts are available in packs of 36 pieces to a case.