Our Values Matter

Our values drive our culture, and Dawn works to create a culture of global growth, diversity, service to others, continuous learning and fun.



We are ENERGISED by the creativity, INSPIRATION and DEDICATION we witness in our customers and in each other. We strive to infuse that passion into ALL THAT WE DO, from working as teams to give our customers our best, to partnering with our customers to help them move their businesses forward. It’s the spark that sets us apart.


Our word is OUR PROMISE and it’s been that way for more than 100 years.  No matter how large we become, we are COMMITTED to being an organisation of INTEGRITY and ACCOUNTABILITY for all we say and do. We know that lasting TRUST comes from being true to our words and our choices, and we are accountable to everyone we work with. Building trust with every opportunity.


Our success comes from nurturing LONG LASTING PARTNERSHIPS. We are committed to COLLABORATION and working with each other and our customers so that we all grow and improve.  We listen, learn and approach each encounter as an opportunity to work together. Our partners feel VALUED AND HEARD.


We are proud of OUR ROOTS and will always remember our start as a small bakery business.  It’s that humble beginning that helps the Dawn family connect to our customers and understand their goals, struggles and ambitions. And while we will always strive to INNOVATE AND GROW, we remember that our family roots drive our PROGRESS TOWARD A BRIGHT FUTURE.


We believe in our people and in the power of POSITIVITY for a better tomorrow. In business, there will always be challenges, but if we choose to address each situation with grace and careful consideration, we are CONFIDENT that positive outcomes will be our result. At Dawn, we have an innate desire to continue to better ourselves, to make the experience our partners have with us smarter, richer and more enjoyable. Our end goal is HAPPINESS – for us, our customers, and their consumers.

The Dawn Circle of Excellence

How do we deliver on our values each and every day? We use the Dawn Circle of Excellence as our guide. It reminds us of our commitments to our customers, our products and our people, and it gives everyone at Team Dawn a proud reminder of who we strive to be. 


Our People – Our hardworking team is committed to you. We use our experience and insight to make our company and our customers successful. And no matter how we may grow, our family-focused approach to business will always ensure that our team is the right partner for your needs.

Our Products and Services – Dawn creates high-value, quality, great-tasting ingredients and baked goods to meet the evolving needs of bakers of all kinds. And, we support our products with a global distribution network that gets our products – from flour to mixes, from cakes to sprinkles - where they need to be.

Our Customers – We promise to demonstrate our dedication to our customers every day, with every interaction. By working with you to help grow your business, providing superior customer support and partnering with you to ensure you always have what you need. Dawn puts you first, today and into the future.



Our Code of Excellence Leads the Way

It all starts at home, with our own teams who are expected to know the Code. Dawn’s ethics-based approach to our work is guided by the principles of the Jones Family and an unwavering commitment to respectful relationships, people and integrity. Our team members and leaders follow Dawn’s Global Code of Excellence to ensure that we are working together in a way that reflects our values, our vision and our ethics.

To help support our Code of Excellence, Dawn offers team members many avenues for communication and support. The first line of dialogue is an open discussion with supervisors or the Human Resources department. Another resource is our anonymous, 24-hour Speak-Up hotline staffed by an independent third party, where team members, partners and suppliers are encouraged to share their concerns, voice their opinions or offer suggestions.