What the link between food & modern-day celebrations is? Why consumers choose to celebrate with baked products? Why certain flavours are popular at different times of the year?
Throughout 2019, our Bakes for All Seasons campaign will bring you valuable insights into why consumers choose to celebrate modern-day occasions with baked products.
Gerard Baker, renowned chef, author and broadcaster, is working with Dawn Foods to write a range of articles on subjects including why certain ingredients and flavours are popular at different times of the year and how bakers and caterers can make the most of these celebrations to expand their product ranges and drive sales.
What types of baked goods would be used to celebrate this occasion? Want to find out more about the traditional themes and history of this celebration?