Nurturing a New Generation of Bakers 

As part of our continued commitment to nurturing a new generation of young bakers, Dawn Foods has partnered with University College Birmingham (UCB) in appointing student ambassadors each year to work with us on seasonal recipe ideas, industry insights, bakery and patisserie tips and much more. The programme, which has been running now since 2017, allows young bakery students to gain valuable insight into the operation of a major bakery manufacturer, as well as partnering with Dawn on several campaigns and product launches. It's a successful initiative for both parties, and along with students' passion for knowledge and desire to experiment it keeps product ideas exciting and fresh. Meet our current student ambassadors below and see the great work they have been doing with us....

Our 2022 Student Ambassadors

Ellen Horsey

Ellen, a final year student on UCB’s Bakery and Patisserie Technology degree, has an interest in gluten-free bakery, and is keen on pursuing a career in bakery NPD.

She has always loved baking with family members and has recently been working in a local care home kitchen, assisting the chef preparing food for the residents and baking yummy treats for them too!


Claire Pretty

Claire is also a final year student in the same course at UCB. She is a vegetarian and is interested in food intolerances and vegan bakery too.

Originally an art student, she has found that bakery is a great combination of art and science, and so chose to pursue this for her further education. Alongside her studies, she is currently working as an assistant pastry chef at a bakery in Birmingham to gain further experience in the industry.                                                                                                                                                                                                                  

Our 2021 Student Ambassadors

Krystal Jenkins

After learning how to bake from her sister, which inspired her to learn bakery at uni, Krystal found her passion in flavours and texture. As a 2nd year Bakery & Patisserie student at University College Birmingham, she is keen to experience as much as possible to enhance her future career.


Jonah Street

Jonah has a keen interest in food product design and development, along with science. He aspires to explore ways in which the bakery industry can make a positive impact on sustainability, to support consumers as they become more conscious about food waste.


Keep an eye out here to see what they've been up to...



Check out their recipe creations using Dawn products...