The elevating aroma of Christmas trees lingers in the air, whilst wreaths glisten and lights twinkle as a warm glow emanates from houses filled with stockings, candles, toys, good food and the hope of Father Christmas. On the surface this description of Christmas is not that different from how we may nostalgically describe Christmas today, but this description belongs to the festivities of the 1920s.
This was an exciting period for commercial and home bakers alike, with plenty of cooking innovations making the task of baking easier and more efficient....
This era spelled mixed fortunes for baking and the bakery industry....
The baker was a much loved asset of every village and town in Great Britain being a source of sweet and savoury nourishment, but as the war continued the baker was about to become a vital lifeline for the home-front.
The eating habits of the 1950s is a tale of two parts, the first part of the 1950s was marred by the austerity of post war rationing and the second half was marked by a craving for all things sweet and indulgent.
Being an independent baker in the 1960s was all about being adaptable to change. There was a high consumer demand for cakes, but there was also a change in how the Great British public went about getting their weekly cake fix.
The 1970s was a decade of flamboyant change that saw decimalisation, flared trousers, glam rock and digital watches. The independent shops were still going strong, although self-service was gaining strength.
The 1980s independent bakery was still a place of great baking pride, even with an increase in the domination of supermarkets and the growth of in-store bakeries.
The decade of raves, grunge and the Spice Girls was a dramatic one for British food trends and independent bakers alike. The 1990s bakery window was still quite traditional, but it was this decade that saw us fall in love with ring doughnuts topped with bright shades of topping....
After worries of the Millennium bug, the year 2000 arrived and without too many technological issues. Gourmet cupcakes were everywhere we looked, and cupcake fervor marked the 2000s.
Where vanilla slices and chocolate éclairs had once ruled supreme, 2010 saw bakery windows filled with brightly coloured sponges, iced doughnuts and delectably dense brownies. A new craze was just emerging, as this decade dawned, that of the whoopie pie.