Bake Back to School

With schools preparing to embark on their September plans for accepting many more pupils back into education, whether your local schools are teaching in person, online, or a combination of both, one thing is certain – teachers will be at the centre of the school year. A heartfelt thanks for all they do to educate students will go a long way.

To help your customers thank teachers for their commitment and support during COVID, and welcome them to the start of the new school year, we’ve pulled together a few sweet ideas for your outlets:


Highlight School Colours 

As you think about how to decorate cookies, cakes or donuts, don’t forget your local community’s school colours. By creating school-themed specials, you can drive sales in advance of the back to school craziness. You can even add school logos or mascots onto treats to personalise them and showcase your team’s design skills.

 

 

Tinker with Teacher Themed Goodies

In addition to promoting school colours, focus on all that teachers are well-known and loved for. Think apple-shaped donuts or cake pops, chalkboard brownies, alphabet letter cookies, and more. Anything that symbolises education and learning are smart additions to your range as we wind down the summer months and look towards September and the ‘Back to School’ momentum.


Apple Donuts

Social Shout Outs

Think about starting a social campaign for your customers that gives them assets they can use to acknowledge their schools and teachers. Things like #whatiloveaboutschool or #myfavouriteteacher are perfect ways to celebrate your local leaders.  

 

First Day Celebrations 

Beyond celebrating our schools and teachers, also be sure to celebrate the pupils! Create first day specials that encourage shopping before and after school. Smiley face cookies, special donut flavours and back to school brownies will bring families in the door to mark the day and create lasting memories. There is no doubt that this year’s first day of school will have special meaning for students and teachers all across the country in lots of different ways.

 

Apple Cake Pops